Placed in the Leaders Quadrant for Sales Force Automation Magic Quadrant

Evaluation based on ability to execute and completeness of vision.

SAN FRANCISCO - August 11, 2009 - [NYSE: CRM], the enterprise cloud computing company, today announced that it has been positioned in the Leaders quadrant in Gartner’s latest Magic Quadrant for Sales Force Automation[1]. According to Gartner, "Leaders demonstrate market-defining vision of how technology can help the top sales executives achieve business objectives. Leaders have the ability to execute against that vision through products, services and demonstrated solid business results in the form of revenue and earnings. Leaders have significant successful customer deployments in North America, Europe, the Middle East and Africa (EMEA), and Asia/Pacific in a wide variety of vertical industries with multiple proof points above 500 users.”

“ is thrilled to be placed in the leaders quadrant. We believe the company is not only setting the standard for the CRM industry, but cloud computing as well,” said Marc Benioff, chairman and CEO at “Most importantly, we would like to thank our nearly 60,000 customers – it is their unparalleled success that motivates us everyday.”

A decade ago, pioneered cloud computing for the enterprise by developing and delivering the world’s most popular CRM application, Salesforce CRM, made up of the Sales Cloud and the Service Cloud. The Sales Cloud is the world’s leading sales application. With 29 major releases over the last ten years and partnerships with other major cloud computing companies like Google, Facebook and, the Sales Cloud has been providing companies with a 360-degree, real-time view of customers regardless of location or device. Today, the Sales Cloud is loved by reps and depended on by managers because it helps sales organizations be more productive and close more deals. Almost 60,000 companies like Dr. Pepper Snapple Group, Cisco and Dell have already standardized on the Sales Cloud.

About the Magic Quadrant
The Magic Quadrant is copyrighted 2009 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

[1] July 22, 2009: Gartner, Inc. Magic Quadrant for Sales Force Automation by Robert P. DeSisto

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