Earns Four Market Leader Awards from Independent IT Analyst, Inc.

The Sales Cloud ranks among top offerings for “Highest Customer Satisfaction,” “Best User Interface,” “Most on Time on Budget Implementations” and “Best Reports and Dashboards”

SAN FRANCISCO – November 12, 2009 – [NYSE: CRM], the enterprise cloud computing company, today announced that Independent IT Analyst, Inc. (IITA) has recognized the company with four Market Leader Awards. IITA surveyed 1200 sales force automation customers and directly interviewed 100 SFA users, who ranked the Sales Cloud among the top solutions for “Highest Customer Satisfaction,” “Best User Interface,” “Most on Time on Budget Implementations” and “Best Reports and Dashboards.”


The Sales Cloud Delivers Customer Satisfaction

  • The IITA SFA survey evaluated both on-premise and software-as-service vendors including Oracle, SAP and Microsoft.
  • According to the report, “ led in overall customer satisfaction” and “consistently scored higher in questions related to actual usage of the application (reporting, forecasting, sales process).” The Sales Cloud clearly out-ranked all competitors in categories such as:
  • In addition to IITA's results, has also validated that our customers are growing their business with a reported 40 percent increase in forecast accuracy, 21 percent increase in win rates, and a 32 percent increase in sales productivity through an independent survey of 6,000 Salesforce CRM customers.1 


Comments on the News

  • “Customer satisfaction is the key to’s success, and the results of this Independent IT Analyst survey are solid proof that we outperform our competitors across a wide array of customer satisfaction metrics,” said Marc Benioff, chairman and CEO at “To be recognized by our customers as best in class is the highest honor we can achieve.”


1 Third-party research of 6,000+ customers by Market Tools, Inc., June 2009. For more information on the Sales Cloud, please go to


Supporting Resources

About the Independent IT Analyst Market Awards

Independent IT Analyst commissioned a survey in late 2008 to determine overall customer satisfaction with Sales Force Automation( SFA) applications. The objective of this survey was to obtain actual user satisfaction data in order to provide an accurate view and guidance for organizations evaluating SFA applications. Over 1200 survey respondents came from a cross-section of organizations ranging from line level individual contributors all the way to C-level executives. The survey crossed numerous disciplines including executives, sales, IT, marketing and operations, thus providing a balanced view of the level of customer satisfaction. Using the resulting data from 70 role-based question comparing 18 SFA vendors plus over 100 interviews of SFA users, Independent IT Analyst determined which vendors received the highest marks in four key areas: User Interface, Reporting and Dashboards, Implementation and the Highest Customer Satisfaction. Independent IT Analyst recognizes the top three vendors in each category with a Market Leader Award.

About Independent IT Analyst

Independent IT Analyst, based in Boston, MA, was founded by a group of software industry veterans who recognized the lack of unbiased information from actual users of technology products. Our mission is to provide product specific feedback on success or failure of IT tools and applications to technology buyers and vendors. This innovation to marketplace information increases an organization’s ability to make real-world, high quality, informed technology decisions. For more information please visit or call 978 274 2356

About Salesforce

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

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