Sweeps CRM Magazine 2009 Market Awards in CRM Suite Categories

Company wins Enterprise, Midmarket and Small Business Suite awards as well as Sales Force Automation Market Award; CEO Marc Benioff named a “2009 Influential Leader”

SAN FRANCISCO – December 4, 2009 – [NYSE: CRM], the enterprise cloud computing company, today announced it has garnered four CRM Market Awards from CRM magazine.  In addition to winning the Sales Force Automation Market Award, swept the three CRM Suite categories, winning the Enterprise Suite CRM, Midmarket Suite CRM and Small-Business Suite CRM Awards.  It was the first time in the history of the awards that one company won in all three of the CRM Suite categories.  CRM also named CEO Marc Benioff a “2009 Influential Leader” — the fifth time he has received the honor.

“We are thrilled to be recognized by CRM magazine and to be the first company to sweep all of the Market Awards in the CRM Suite categories,” said Marc Benioff, chairman and CEO of “At we are committed to customer success, and it is wonderful to have our efforts and products validated by the top experts in the CRM industry.”

CRM Market Award recipients are determined “through an extensive three-month process and proprietary rating formula that involves industry analysts, financial and corporate information, product and functionality assessments, and scores reflecting customer satisfaction.”

In addition to receiving the CRM Market Leader Awards, two of its customers received CRM Elite Awards for their Salesforce CRM implementations.  NBC Universal received a CRM Elite Award for its use of Salesforce CRM; and ShipServ received a CRM Elite Award for its combined use of Salesforce CRM, Marketo and social media.

"To stay competitive in a challenging economy, companies must come up with innovative ways to improve their customer relationship efforts.  This is exactly what the recipients of the 2009 CRM Market Awards have done," said David Myron, CRM magazine's editorial director. "Congratulations to this year's award recipients for their achievements over the last year. May their CRM efforts continue to succeed."

The 2009 CRM Market Awards were presented at the CRM Evolution 2009 Conference at the Marriott Marquis in New York.  The complete list of winners is available at


About CRM magazine
CRM magazine is the leading publication of the customer relationship management industry, covering sales, marketing, customer service, and strategy. The magazine also administers and hosts the annual CRM Evolution conference. Each of these properties is designed to serve customer-centric business initiatives, and leaders who recognize CRM as a key strategy for creating enhanced customer value in any industry. For more information about the magazine, its editorial calendar, or CRM in general, please visit us on the Web at, or on Twitter at @CRM ( and @destinationCRM ( The destinationCRM Web site (which is updated daily) and the monthly magazine are properties of CRM Media, a division of Information Today, Inc.

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