The Salesforce.com Foundation’s 1% product program enables world’s largest breast cancer organization to deploy VICTORY Platform for fundraising and donor relationship management
SAN FRANCISCO – August 10, 2010 – The Salesforce.com Foundation, the global leader in integrating philanthropy and business, today announced Susan G. Komen for the Cure®, the world’s largest breast cancer organization, has successfully deployed Salesforce CRM to power its VICTORY Platform that manages fundraising to end breast cancer forever.
Using donated and discounted licenses of Sales Cloud 2 and Service Cloud 2 through the Salesforce.com Foundation’s 1% product donation program, the global leader of the movement to end breast cancer has improved its fundraising efforts by providing a unified view into its donor network. Salesforce.com cloud computing technologies enable Komen for the Cure to spend more time fighting breast cancer and less time fighting the cost and complicated management of on-premise software.
Komen Looks to the Cloud for a Custom Solution to Support its Mission
• Komen for the Cure’s headquarters and Affiliates across the country were using a myriad of different systems to track fundraising programs, which obscured visibility into donor history and participation making it difficult to track all donations and interactions.
• Komen needed a single, comprehensive solution to help its headquarters’ operations with cause-related marketing for the development of major donors, and its Affiliates with managing their donors and events such as the Susan G. Komen Race for the Cure®.
• Salesforce.com was selected following a competitive selection process because Komen required custom functionality and wanted a system that was easy to manage and configure as it grew.
Komen Unites its Headquarters and National Affiliates with Salesforce CRM to Improve Fundraising
• Komen customized its Salesforce CRM deployment to create the VICTORY Platform for constituent, fundraising and donor management, as well as Affiliate relationship management. Its donor services, health sciences, grants management, legal, and finance departments at its headquarters use the VICTORY Platform to collaborate with one another and the organization’s Affiliate offices.
• The VICTORY Platform is integrated with komen.org and Komen’s online marketing and donor-tracking systems. On the road, mobile plays a key role in helping Komen’s Affiliate Network managers at headquarters make updates when they are meeting with Affiliates.
• As a result, Komen and its Affiliates have a real-time, 360-degree view of their constituents for the first time, whether they are donors, volunteers, Race participants, corporate partners or staff. By having all constituent information in one place, fundraising campaigns can be instantly up-to-speed with the various Komen entities and tailored to the unique interests of each constituent.
Comments on the News
• “Susan G. Komen for the Cure was founded with a mission to end breast cancer,” said Justin Ricketts, CIO, Susan G. Komen for the Cure. “Salesforce CRM enables us to focus our resources on that mission. With Sales Cloud 2 and Service Cloud 2, we can continuously improve the fundraising and constituent management processes while lowering our infrastructure costs and delivering new capabilities faster.”
• “Susan G. Komen for the Cure is exemplary of how Salesforce CRM fits with the fundraising and constituent management needs of nonprofits due to low IT maintenance requirements, customization capabilities and accessibility from anywhere,” said Suzanne DiBianca, executive director of the Salesforce.com Foundation. “We are proud to play a role in providing the cloud computing technologies that support Komen in its continued leadership of the movement to end breast cancer.”
About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with nearly $1.5 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.
About the Salesforce.com Foundation
The Salesforce.com Foundation is the global leader in integrating philanthropy and business through its 1/1/1 integrated philanthropy model http://www.sharethemodel.org. The 1/1/1 model harnesses the power of salesforce.com’s people and technology through 1% Time, 1% Equity and 1% Product to increase the effectiveness of nonprofits in pursuing their social missions. Since the Foundation’s inception in 1999, employees have given more than 200,000 hours of their time; more than 9,000 nonprofits in 70 countries are using donated and discounted Salesforce CRM licenses as part of the Foundation’s 1% Product Donation Program http://www.salesforcefoundation.org/products/donation; and numerous organizations are benefiting from technology-related grants. For more information on the Salesforce.com Foundation, please visit http://www.salesforcefoundation.org.