PRESS AND NEWS Kicks Off World’s Largest Cloud Computing Event Ever, Dreamforce 8: Collabor8

Nearly 30,000 people from more than 60 countries registered to attend the eighth annual Dreamforce global gathering

World’s largest enterprise cloud computing company unveils vision for Cloud 2 across all six clouds

Keynotes to be webcast live on Salesforce Live

SAN FRANCISCO – Dreamforce 2010 - Dec. 7, 2010 – Building on 11 years of innovation, [NYSE: CRM], the enterprise cloud computing company, today welcomes a record turnout to Dreamforce 8: Collabor8, the company’s eighth annual user and developer conference. In today’s keynote, will unveil its vision for Cloud 2 across all six clouds – Sales Cloud, Service Cloud, Salesforce Chatter Collaboration Cloud, Jigsaw Data Cloud, the Platform Cloud and the new, the world’s first enterprise cloud database. Dreamforce is being held at Moscone Center in San Francisco from December 6-9, 2010, and live webcasts of the keynotes are available at

“Dreamforce is cloud computing’s premier conference,” said Marc Benioff, chairman and CEO, “Today we will redefine again as the world’s largest and most important enterprise cloud computing company---for applications and platforms.”

The Future of the Database: is the world’s first enterprise database built for the cloud. is built from the ground up to power a new generation of enterprise applications that are cloud, mobile and social. is open, for use with any language, platform and device. enables developers to focus on building great applications, instead of tuning, maintaining, and scaling databases. leverages the proven infrastructure and technology trusted by more than 87,000 customers over 11 years – now designed and made available as a standalone cloud database.

The Future of Enterprise-Wide Collaboration: Salesforce Chatter
Chatter Free is a new edition of Salesforce Chatter that is completely free and allows enterprises to extend social collaboration technology to every employee in the organization. Chatter Free will accelerate the adoption of social collaboration throughout the enterprise. Using the social invitation model popularized by Facebook, now any Salesforce user can invite colleagues to collaborate with Salesforce Chatter. The result is a new level of productivity that crosses departments and organizational barriers.

Video Streaming Information
Keynotes will be video streamed on Salesforce Live, including:
• Morning keynote with Mr. Benioff and special guests - Tuesday, December 7, 2010 at 9:00 am PST;
• Day two morning keynote with Mr. Benioff and special guests – Wednesday, December 8, 2010 at 9:00 am PST;

Live video streams of Mr. Benioff's presentations will be available on Salesforce Live at At Salesforce Live, you can also participate in the social stream and join the online conversation about the keynote in real-time via Twitter using the #df10 hashtag.

Audiocasting Information
Sessions that will be audiocast include:
• Both the December 7 & 8 morning keynotes listed above
• Afternoon Q&A with Mr. Benioff and special guests – Tuesday, December 7, 2010 at approximately 12:00 pm PST;
• Customer Q&A with Marc Benioff and Parker Harris – Thursday, December 9, 2010 at 9:45 am PST
Audiocasts of the keynotes and sessions above will be available on's website at

About Salesforce

Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, artificial intelligence, voice and blockchain—to create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.