Leading Japanese mobile social gaming company creates private partner social network in just one month to enable collaboration among 2,500 development partners worldwide
TOKYO and SAN FRANCISCO – December 12, 2011 – Salesforce.com [NYSE: CRM], the enterprise cloud computing (http://www.salesforce.com/cloudcomputing/) company, today announced that GREE has deployed a private partner social network to manage its global game development process and enable collaboration among 2,500 partners worldwide. The global network was developed on salesforce.com’s social enterprise platform, Force.com, in just one month.
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“We chose the global standard in social enterprise platforms to grow our business worldwide,” said Yosuke Nakamura, Global Developer Relations Global DR Management Office, GREE Marketing. “In addition to the advantages of speed, low cost, and flexibility, Force.com incorporates the latest social and mobile technology. Leveraging Force.com as the platform for our global development initiative, we will enable our partners to collaborate and develop a variety of great gaming and entertainment applications all over the world.”
Global Expansion on the Force.com Social Enterprise Platform
GREE kicked off its business globalization plan in 2011. As part of the plan, GREE built a private partner social network on the Force.com platform to manage information on 2,500 partners, their applications, and the development process from start to finish. Key to the collaboration process has been Salesforce Chatter, salesforce.com’s private social network. Salesforce Chatter enables GREE employees to collaborate with partners and other employees across geographies, teams, and hierarchies. They can get real-time feeds on applications and development schedules as well as find experts in any subject.
In the first half of 2012, GREE plans to integrate its social platform and develop a billing system for partner applications, further strengthening its global operations.
GREE closely evaluated solutions from 10 companies and chose Force.com for its flexibility and extensive global track record. The partner social network was developed in just one month and has been live since October of this year.
The Social Enterprise Revolution
A social revolution is taking place today. The number of social networking users has surpassed e-mail users, and people access the Internet more from mobile devices than from desktops. Salesforce.com is helping companies meet the challenge of this social revolution with its social enterprise strategy. Today, companies must change the way they collaborate, communicate and share information with customers and employees to stay competitive. By leveraging salesforce.com’s social, mobile and open cloud technologies, companies can transform themselves into social enterprises by developing social profiles of customers, creating employee social networks and building customer, partner and product social networks.
About GREE, Inc.
GREE provides Japan's leading mobile social network, and is at the forefront of mobile technology. GREE was ranked as Japan's fastest-growing tech company by Deloitte Touche Tohmatsu in 2010. GREE, following its acquisition of OpenFeint in April 2011, is expanding globally and will soon offer a single, worldwide mobile social gaming platform. Combined, GREE reaches over 150 million players and offers over 7,500 game applications for smartphones. GREE aims to build the leading mobile social gaming ecosystem for users and developers worldwide.