Kicks Off Worldwide Cloudforce Social Enterprise Tour March 15 in San Francisco

Chairman and CEO Marc Benioff to deliver keynote on the rise of the social enterprise

More than 17,000 people expected to register for Cloudforce San Francisco, the largest Cloudforce ever

New co-located Cloudstock event, with more than 3,000 developers expected to register, will showcase how to code the next generation of social enterprise apps

Free event passes now available – anyone can come hear from industry leaders like Facebook, Invisible Children and LinkedIn, experience more than 100 demos in the Cloud Expo and learn about the social enterprise in action from more than 50 breakout sessions

SAN FRANCISCO – March 13, 2012 – [NYSE: CRM], the enterprise cloud computing company, today announced its global Cloudforce Social Enterprise Tour, which kicks off in San Francisco on March 15th. Chairman and CEO Marc Benioff will deliver the keynote on the rise of the social enterprise at Cloudforce San Francisco, the largest Cloudforce ever, at Moscone West. More than 17,000 people are expected to register to learn how their companies can join the social enterprise revolution through social, mobile and open cloud computing. 3,000 developers are expected to register for the co-located Cloudstock, the industry’s first social enterprise developer event, to get hands-on and code the next generation of social enterprise apps.

Free registration to attend in person is available at or watch the keynote online and join the conversation with Salesforce Live! beginning at 8:30 a.m. PT at

Immediately following the keynote, Benioff will host a press and analyst Q&A session at approximately 11:30 a.m. PT, which will be audiocast live at

Click to tweet: Join the #socialenterprise movement! Register for #cloudforce and #cloudstock on 3/15. FREE passes now available!

Comment on the News
“The demand for the social enterprise is unprecedented,” said Marc Benioff, chairman and CEO, “The blowout registration for Cloudforce is a testament to how eager companies are to learn how they can transform themselves into social enterprises.”

The Social Enterprise Revolution
A social revolution is taking place today. The number of social networking users has surpassed e-mail users. Nearly a quarter of all time spent online is spent on social networks like Facebook. People access the Internet more from mobile devices than from desktops. is helping companies meet the challenge of this social revolution with its social enterprise solution. Today, companies must change the way they collaborate, communicate and share information with customers and employees to stay competitive. By leveraging’s social, mobile and open cloud technologies, companies can transform themselves into social enterprises by developing social profiles of customers, creating employee social networks and building customer and product social networks.

Cloudforce San Francisco to Kick Off World Tour
Attendees at Cloudforce San Francisco will walk away with actionable insights for achieving social enterprise success by participating in more than 50 sessions – ranging from deep-dives of breakthrough technologies to executive strategy discussions – led by industry experts including Amazon, Facebook and LinkedIn. In addition, attendees are invited to experience more than 100 new live demos and solutions packed into the Cloud Expo, including those from Accenture, Appirio, Bluewolf, Centerstance, Concur, Deloitte, DocuSign, and Marketo.

Cloudstock – Join Developers Coding the Social Enterprise
Cloudstock is the industry's first social enterprise developer event, featuring technical sessions, hands-on coding and best practices to build the next generation of social enterprise apps. Kicking off with the Cloudstock Developer General Session at 1:00 p.m. PT, developers will learn how to develop apps that are social, mobile and real time with the Salesforce Platform, which includes technologies such as, Heroku and At the heart of the Cloudstock experience will be the Developer Zone where developers can start coding next-generation apps in real time. Cloudstock features code demos and consultations, mini-hacks, and experts from cloud service providers such as Amazon, Github, and Twilio.

Bringing Integrated Philanthropy to the Cloudforce Experience integrates philanthropy into everything it does, including events. Attendees are invited to volunteer onsite with planned activities from Playworks, a Foundation customer and grant beneficiary that is dedicated to support learning by providing safe, healthy and inclusive play and physical activity to schools.

Additional Resources
• Free event pass available now on Facebook:
• Watch the keynote on Salesforce Live!
• Become a fan of Salesforce on Facebook:
• Click to tweet: Join the #socialenterprise movement! Register for #cloudforce and #cloudstock on 3/15. FREE passes now available!
• For the entire Cloudforce Social Enterprise Tour schedule go to:

Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, artificial intelligence, voice and blockchain—to create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit:

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