PRESS AND NEWS Extends Winning Streak in the 2012 CRM Magazine Market Awards

Incredible momentum for Salesforce CRM as company wins awards for Enterprise Suite and Midmarket Suite CRM for the fourth straight year

Salesforce Sales Cloud reinforces its leadership position with an unprecedented seventh straight win in the Sales Force Automation category

SAN FRANCISCO – Sept. 7, 2012 - [NYSE: CRM], the enterprise cloud computing ( company, today announced it has won the CRM magazine Market Leader awards in the Enterprise Suite CRM and Midmarket Suite CRM categories for the fourth straight year. also won the Sales Force Automation category for the seventh straight year, reinforcing the leadership of the Salesforce Sales Cloud, the world’s number-one sales app that lets companies connect and sell in the social era.

Comments on the News:
• “ is leading the shift to social business, helping companies realize faster growth by putting their customers at the center of everything they do," said Linda Crawford, executive vice president and general manager, Sales Cloud, “That’s why the industry has recognized the transformational success of our customers, along with the mobile and social innovations that have made the Sales Cloud the world’s number one sales app.”

Click to tweet: Success. Yet again: @destinationCRM names @salesforce 2012 Market Leader: CRM Suite categories & Sales Force Automation

The CRM magazine Market Leader Awards rate the top five vendors in 10 categories based on a composite score that includes revenue, revenue growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality, and company direction. The 2012 CRM Market Awards were presented at the 2012 CRM Evolution Conference in New York.

Incredible Leadership and Momentum for Salesforce CRM:
• has won a total of 24 CRM Market Awards over the past eight years, including being named as the winner in the Sales Force Automation category for seven consecutive years.
• The Market Awards announcement follows’s recent recognition by Forrester as a Leader in The Forrester Wave™: CRM Suites Customer Service Solutions.
• was recently placed by Gartner in the Leaders quadrant in the Magic Quadrant for CRM Customer Service Contact Centers, 2012.
• The Service Cloud was recently named winner of the CRM magazine 2012 Service Leader Awards in both the Customer Case Management and Web Support categories.
• Service Cloud customers are experiencing incredible success:
o Corel Software recently won a 2012 Gartner & 1to1 Media CRM Excellence Award in the customer service category, along with a 2012 CRM Service Elite Award from CRM magazine.
o Symantec Corporation recently won a 2012 Gartner & 1to1 Media CRM Excellence Award in the customer service category.
o KLM Royal Dutch Airlines recently won a 2012 CRM Service Elite Award from CRM magazine.
o Huntington National Bank recently won a 2012 CIO100 Award for its Service Cloud and Sales Cloud deployments.

Additional Resources
• Dreamforce, the cloud computing industry event of the year, will be held September 18 – 21, 2012 at the Moscone Center in San Francisco. Roughly 70,000 people are expected to register to attend this year’s event where they will be able to take advantage of 750 expert-led sessions and more than 350 exhibitors. To register for Dreamforce, visit:
• For a free Dreamforce keynote and expo pass, visit:
• Follow @Salesforce on Twitter
• Like and the Sales Cloud on Facebook
• View a demo of the Sales Cloud:
• For more information on Salesforce Sales Cloud, please visit:
• For a complete list of CRM Market Award winners, visit:

About CRM magazine
CRM magazine is the leading publication of the customer relationship management industry, covering sales, marketing, customer service, and strategy. The magazine also administers and hosts the annual CRM Evolution conference. Each of these properties is designed to serve customer-centric business initiatives, and leaders who recognize CRM as a key strategy for creating enhanced customer value in any industry. For more information about the magazine, its editorial calendar, or CRM in general, please visit us on the Web at, or on Twitter at @CRM ( and @destinationCRM ( The destinationCRM Web site (which is updated daily) and the monthly magazine are properties of CRM Media, a division of Information Today, Inc.

About Salesforce

Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, artificial intelligence, voice and blockchain—to create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.