PRESS AND NEWS Celebrates Decade of Customer Success in the UK with Key Strategic Investments

Company announces Salesforce Tower London, dramatically expanding UK headquarters accelerates leadership becoming the #1 market share leader in the CRM software market in the UK based on total software revenue for 2013 according to Gartner, increases customer momentum with recent wins including Direct Line Group, Eurostar and TNT will open UK data centre later this year

Salesforce1 World Tour, LONDON, — 22 May 2014 —, the world’s #1 CRM platform, today announced new strategic investments in the UK, including an announcement that Heron Tower in the City of London will become Salesforce Tower London - dramatically expanding the company’s UK headquarters. At the Salesforce1 World Tour London, the largest cloud conference in the UK, the company also announced it is the #1 market share leader in the CRM software market in the UK based on total software revenue for 2013 according to Gartner*, and that marquee brands including Direct Line Group (which owns and operates Direct Line, Churchill, Privilege and Green Flag), Eurostar and TNT have chosen

Comments on the News:
· “The UK is fundamental to our global strategy and we are excited to announce Salesforce Tower London today; the past decade has brought success and growth for our UK customers and the entire UK ecosystem,” said Miguel Milano, president, EMEA, “We fully expect that the next year will see build on its positive impact in the UK with Salesforce customers, partners and application developers. We’re particularly excited to announce Salesforce Tower UK today, demonstrating our continued commitment to investment in the UK.”

· Kit Malthouse, deputy mayor for Business and Enterprise and Chairman of London & Partners, the Mayor’s promotional organisation for London, said: “There is nowhere to rival London for ambitious technology companies who are looking to expand and I am delighted that will be boosting its presence here. is strengthening its bond with the capital and enhancing London’s burgeoning reputation as one of the leading tech-destinations in the world.”

Salesforce Tower UK: expanding UK headquarters, together with property management company Heron, announced that Heron Tower is now Salesforce Tower London. Salesforce Tower London will be the home of the UK Headquarters, and the company’s largest operation outside the USA. Salesforce Tower London will feature a next-generation Executive Briefing Center (EBC) to showcase’s innovative platform and applications. The EBC will deliver an interactive, hands-on experience that brings the Salesforce1 Platform to life—from smartphones and wearable devices to connected toothbrushes and cars. Visitors will learn firsthand how to run their business from their phone, connect their products for the Internet of Things and connect with customers in a whole new way. #1 market share leader in the CRM software market in the UK based on total software revenue for 2013 according to Gartner
In addition to being the fastest growing enterprise software company of its size, is now the #1 CRM software provider in the UK, with the largest market share of any vendor in the UK market. This is underscored by top brands such as Direct Line Group, Eurostar and TNT choosing to drive their business success in the UK. Separately, systems integrators including Accenture, Capgemini, Deloitte, IBM and PWC have confirmed triple-digit growth in their dedicated UK Salesforce practices in the previous fiscal year, and are expanding their offerings during’s FY15, which ends Jan 31, 2015.

UK Data Centre to open later this year also announced that its European Data Centre in the UK, the first in EMEA and the company’s sixth worldwide, will open later this year to support adoption of Salesforce’s cloud computing services among a growing base of UK and European customers. Two more data centres, in France and Germany, are also planned.

About Salesforce1 World Tour London
The Salesforce1 World Tour London is’s premier event in the UK. The event will bring Salesforce experts, partners and customers together to demonstrate how companies of all sizes and industries are leveraging the power of Salesforce1, the world's most trusted cloud platform, to connect with their customers in a whole new way. With keynotes from executives that showcase cutting-edge technology, specialized breakout sessions, live demos, and inspiring customer stories, attendees will learn how to transform how they sell, service and market for the Internet of Customers.

“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements, including statements relating to real estate and data centers. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize, or if any of the assumptions prove incorrect, the company’s results could differ materially from the results expressed or implied by the forward-looking statements we make. Further information on factors that could affect the company’s financial and other results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including the company’s most recent Form 10-K. These documents are available on the SEC Filings section of the Investor Information section of the company’s website at, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

*Gartner, Market Share Analysis: Customer Relationship Management Software, Worldwide, 2013 Joanne M. Correia, Yanna Dharmasthira, Chris Pang, et al., April 16, 2014
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About Salesforce

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