Sam’s Club Chooses Salesforce to Digitally Transform its Membership Engagement

The Salesforce deployment, led by PwC, enables one of the leading membership warehouse clubs to drive growth by engaging new and existing members in entirely new ways

SAN FRANCISCO—July 28, 2016—Salesforce (NYSE: CRM), the Customer Success Platform and world's #1 CRM company, today announced that Sam’s Club -- a division of Wal-Mart Stores, Inc., the nation’s largest retailer -- has selected the Salesforce Customer Success Platform to digitally transform business membership acquisition and engagement, and create an enhanced membership experience across its more than 650 clubs nationwide.

Prior to deploying Salesforce, the Sam’s Club membership team relied largely on manual, paper-based processes to acquire and engage its business members. With Sales Cloud, Sam’s Club is automating these processes so its membership teams can maximize productivity, freeing up time to build relationships and sign up new members -- in real-time, from anywhere and on any device. And with Analytics Cloud, both management and in-club membership teams will gain full visibility into business member interactions across every club, enabling them to provide a smarter and more meaningful membership experience.

“At Sam’s Club, deepening the relationships we have with our members, both in-store and online, is a #1 priority,” said Tracey Brown, chief membership officer at Sam’s Club. “We’re placing big bets on the Salesforce platform to transform how we do membership acquisition and engagement, and to give our members an authentic and personalized experience. When you match customer-centricity with frictionless commerce, great things start to happen.”

The Salesforce platform will become the foundation of Sam’s Club’s B2B business, enabling growth among its business members including restaurants, schools, non-profits and more. With one single application that provides a 360-degree view of all business members and mobile devices in every club, the Sam’s Club membership team will be able to move faster and better anticipate their members’ business needs. Salesforce will also help them bridge the gap between the digital and physical shopping experience, with the ability to leverage Sam’s Club locations as a fulfillment center for online orders.

“To meet the needs of today’s connected shopper, retailers must supercharge their employees with the applications and tools they need to delight customers and deliver a seamless experience across every channel,” said Shelley Bransten, SVP of retail at Salesforce. “With Salesforce, Sam’s Club is doing just that by ensuring its membership team is equipped with the technology they need to access information from anywhere and on any device.”

About Sam’s Club®
Sam’s Club®, a division of Wal-Mart Stores, Inc. (NYSE: WMT), is a leading membership warehouse club offering superior products, savings and services to millions of members in 652 clubs in the U.S. and Puerto Rico. To learn more about Sam’s Club, visit the Sam’s Club Newsroom, shop at, and interact with Sam’s Club on Twitter and Facebook.

This press release contains “forward-looking statements.” All statements other than historical facts included in this press release, including, but not limited to, statements regarding the timing and the closing of the transaction, the financing for the transaction, the expected benefits of the transaction, prospective performance and future business plans, and any assumptions underlying any of the foregoing, are forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or unknown, or unknown risks or uncertainties materialize, actual results could vary materially from the parties’ expectations and projections. These forward-looking statements reflect Salesforce’s expectations as of the date of this press release. Salesforce undertakes no obligation to update the information provided herein.

About Salesforce

Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, artificial intelligence, voice and blockchain—to create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.