Salesforce Grants Equity Awards Under Its Inducement Equity Incentive Plan

San Francisco—December 23, 2016—Salesforce (NYSE: CRM), the Customer Success Platform and world’s #1 CRM company, today announced it has granted equity awards under its 2014 Inducement Equity Incentive Plan (the “Plan”) to new employees who joined Salesforce in connection with its acquisition of Krux. The Plan was adopted by the Salesforce Board of Directors in July 2014, in accordance with New York Stock Exchange Rule 303A.08.

Krux extends the Salesforce Marketing Cloud’s audience segmentation and targeting capabilities to power consumer marketing with even more precision, at scale. Krux also feeds Salesforce Einstein with billions of new signals, enabling companies to be even smarter about their customers.

Under the Plan, Salesforce granted a total of 259,727 restricted stock units (“RSUs”) to 109 employees at Krux. Of these RSUs, a total of 254,184 RSUs will vest over four years with 25 percent of the RSUs vesting on the first anniversary of the grant date and the balance vesting quarterly thereafter in 12 equal installments, subject to continued service through each applicable vesting date. The remaining 5,543 RSUs will vest in full on March 22, 2017, subject to continued service through the vesting date. Each of the employees who received an equity award is a non-executive employee and joined Salesforce as a result of the acquisition.