Salesforce named a leader recognized for its completeness of vision and ability to executeSAN FRANCISCO—April 27, 2017—Salesforce [NYSE: CRM], the world’s fastest growing top five enterprise software company and the #1 CRM provider globally, today announced that Gartner, Inc. has positioned Salesforce as a Leader for its Commerce Cloud Einstein solution in its April 2017 Magic Quadrant for Digital Commerce. Placement was given to Salesforce for Commerce Cloud Einstein, which empowers leading brands to deliver personalized commerce experiences both in-store and online.
“Only Commerce Cloud Einstein empowers brands to unify the shopping experience across all points of commerce — web, social, mobile, store and others – and makes every one of those interactions smarter and more personalized with artificial intelligence,” said Jeff Barnett, CEO, Commerce Cloud Einstein, Salesforce. “The combination of our commerce solution and the world’s #1 CRM empowers companies to deliver a consistent brand experience throughout the consumer journey, from shopping to fulfillment to customer service.”
Gartner defines digital commerce as buying and selling interactions among businesses, people and things for products/services via digitalization technologies. These interactions result in a valued transaction to the customer, based on a combination of factors, including good customer experience, inexpensive price, timeliness, ease of use, clear policies and others.
Commerce Cloud Einstein: Delivering a Unified Commerce Experience for Customers
Commerce Cloud Einstein powers commerce operations across all points of sale, including web, social, mobile, in-store and more. It allows the world's top retail brands to continuously innovate in the complex, consumer-driven world. Commerce Cloud Einstein powers more than 2,000 commerce sites in 53 countries, with more than $16 billion in merchandise sold in 2016.
Over the last year, Salesforce extended Commerce Cloud Einstein with new innovations powered by AI including Einstein Product Recommendations to personalize product recommendations to shoppers; Einstein Predictive Sort, which will infuse personalized sort and search results based on likelihood to engage; and Einstein Commerce Insights, which helps retailers understand product purchase correlations to power smarter merchandising and store planning. In addition, Commerce Cloud Einstein recently added frictionless, one-touch checkout with Apple Pay and integration with Facebook Dynamic Ads.
*Positioned as Demandware in previous report. Salesforce acquired Demandware in 2016
The 2017 Gartner Magic Quadrant for Digital Commerce is available here: http://www.demandware.com/resources/gartner-digital-commerce-mq/
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