Salesforce achieved highest score among all reviewed vendors in strategy and market presence categoriesSAN FRANCISCO—June 5, 2017—Salesforce (NYSE: CRM), the global leader in CRM, today announced the Salesforce Data Management Platform (DMP) was named a leader by Forrester Research in its report The Forrester Wave™: Data Management Platforms, Q2 2017. The report evaluated 11 vendors based on 35 criteria, including current offering, strategy and market presence.
Salesforce received the highest possible scores among all reviewed vendors for the strategy and market presence categories. The report states that Salesforce DMP “approaches data management differently from other DMPs: Rather than algorithmically deriving insights from aggregated data, Salesforce DMP ingests raw data and applies machine learning to allow insights to bubble up, eliminating the inherent biases that algorithms entail...The company’s approach works, as one client said: ‘Over 85% of our traffic comes from in-app mobile sources. Salesforce DMP has been able to manage our user identify issues, providing deep matches to second- and third-party data sources and addressing a broad range of design needs.’ Surveyed customers gave Salesforce DMP high praise for change management, segment creation and management, data security and leakage prevention, flexibility and usability of the user interface, privacy capabilities, cost, and overall flexibility.”
“In today’s connected world, marketers must leverage data to personalize every experience a consumer has with a brand across ads, websites, social marketing, commerce and more,” said Bob Stutz, CEO of Marketing Cloud, Salesforce. “With Salesforce DMP, companies can harness billions of data signals to optimize every touchpoint of the customer journey and build breakthrough brand experiences, deepen consumer engagement and improve business performance.”
Salesforce DMP helps leading marketers and media companies capture, unify and activate consumer data signals across every device and channel in real time. Every month, Salesforce DMP interacts with more than 3.5 billion browsers and devices, supports more than 200 billion data collection events, and processes more than 5 billion CRM records. As part of the world's #1 CRM platform, Salesforce DMP enables companies to make every customer touchpoint count across the customer journey.
The 2017 Forrester Wave for Data Management Platforms is available here: https://www.salesforce.com/form/marketingcloud/forrester-wave-data-management-platforms-2017.jsp
Learn more about Salesforce DMP here: https://www.salesforce.com/products/marketing-cloud/data-management/platform/
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