One of the world’s largest container shipping companies expands with Salesforce to deliver personalized, 1-to-1 customer journeys across sales, service and marketing
Deploys Einstein Analytics to automatically surface insights and recommend actions to optimize marketing campaigns, accelerate sales and improve customer service
SAN FRANCISCO—September 21, 2017—Salesforce (NYSE: CRM), the global leader in CRM, today announced that Maersk Line—a worldwide leader in transportation and logistics, with a fleet of more than 600 vessels that move in excess of 12 million shipping containers each year—is expanding its use of Salesforce, adding Salesforce Marketing Cloud, Einstein Analytics and Community Cloud to its current deployment of Sales Cloud and Service Cloud.
“Success in the complex and high-stakes world of global transport and logistics relies on meeting customer expectations every step of the way,” said Steen Erik Larsen, Senior Director IT at Maersk Line A/S. “With Salesforce, we’re bringing the entire customer journey, from lead to prospect to customer, on one platform and adding analytics to get deeper insights that will allow us to continually meet the evolving needs of our customers.”
“Shipping line operations are immensely complex,” said Cindy Bolt, SVP, Salesforce Industries, Manufacturing and Consumer Goods. “Equally complex is the ability to provide seamless customer experiences on a global scale. Maersk Line is addressing this challenge by unifying its sales, service and marketing on Salesforce, which will lead to more personalized, 1-to-1 experiences across the customer lifecycle.”
About Maersk Line
Maersk Line is part of the A.P. Moller Maersk shipping and logistics group, and is the world’s largest container shipping company, known for reliable, flexible and eco-efficient services. The Maersk Line business also includes Safmarine, Seago Line, SeaLand and MCC. The company operates all over the world and has a fleet of more than 600 ships which sail every major trade lane on the globe.