One of the world’s leading motorcycle manufacturers uses Salesforce as its core platform for digital innovation, creating a 360-degree view of every customer and their bike
With Salesforce, Ducati can create more socially engaging and personalized digital experiences for its millions of fans around the world
SAN FRANCISCO—November 2, 2017—Salesforce (NYSE: CRM), the global leader in CRM, today announced that Ducati—the Italian motorcycle manufacturer with operations in more than 60 countries worldwide—will show how it’s using Salesforce as its platform for digital innovation at Dreamforce 2017. The company is using Salesforce Marketing Cloud, Community Cloud, Sales Cloud and the Salesforce Platform, and will be deploying Service Cloud.
Salesforce is key to Ducati’s “Connected Motorcycle” vision. Information from Ducati’s motorcycles—including mileage, maintenance histories and the overall state of each bike—will flow into Salesforce and combine with CRM data, giving Ducati and its dealers a 360-degree view of every customer and their bikes. By having all this information in one place, which will be accessible to Ducati dealers via a portal built on Community Cloud, Ducati will be able to deliver more connected and personalized experiences across sales, service and marketing. For example, Ducati will be able to deliver predictive service to its customers, so when a motorcycle needs to be repaired, it will automatically send a service alert, enabling dealers and customers to get ahead of any potential maintenance issues.
“Ducati has a long history of driving innovation with mechanical and electronic solutions that enhance the real-world, physical experience of riding a performance motorcycle. From this foundation, we have been able to evolve the relationship between the rider and machine even further to create a more ‘connected’ experience,” said Jason Chinnock, Chief Executive Officer of Ducati North America. “By participating in Dreamforce, we will share our learnings and expertise to help others challenge traditional techniques by finding new ways to build better relationships with customers and increase ownership loyalty through brand confidence.”
Ducati is also using Salesforce to increase engagement with the millions of fans and journalists who follow the brand. Ducati has expanded its use of Marketing Cloud beyond email to include Social Studio, which will enable Ducati to increase social media engagement with fans and deliver more personalized and interactive digital experiences across its community. Ducati will also use Marketing Cloud to instantaneously engage fans through relevant marketing campaigns and offers when Ducati riders win races, such as a MotoGP Grand Prix. In addition, to better engage its global community of journalists, Ducati is building a digital portal on Community Cloud where they can log in to quickly access the information and assets they need to write stories.
“Today’s consumers are empowered, connected and demand personalized engagement,” said Achyut Jajoo, VP and Global Head of Automotive, Salesforce. “To increase brand loyalty, automakers need to think beyond their product and create more connected, engaging customer experiences. That’s what Ducati is doing with Salesforce, connecting its motorcycles to its CRM to create brand champions for life.”
Experience Ducati at Dreamforce 2017
Dreamforce attendees will have the opportunity to visit Camp Ducati, located in the Salesforce Campground in Moscone South, to learn how Ducati connects with fans around the world, and see two new models from Ducati’s upcoming 2018 range.
In addition, Ducati will be speaking in the following Dreamforce sessions:
Fortune CEO Series Panel: Leadership Dialogue
Salesforce Community Cloud Keynote: Put Your Customer in the Driver's Seat
Ducati Extends CRM to Build Connected Experiences
About Ducati Motor Holding S.p.A.
- A Sole Shareholder Company - A Company subject to the Management and Coordination activities of AUDI AG
Founded in 1926, Ducati has been manufacturing sport-inspired motorcycles since 1946, all characterized by high-performance Desmodromic engines, innovative design and cutting-edge technology. With its factory located in Bologna’s Borgo Panigale district in Northern Italy, Ducati celebrated its 90th anniversary in 2016. That same year, Ducati broke all previous sales records with 55,451 motorcycles delivered to customers.
The Ducati model range covers several market segments with the following families: Diavel, Hypermotard, Monster, Multistrada, Superbike and SuperSport. In 2015, Ducati presented the Ducati Scrambler: a new brand made of motorcycles, accessories and apparel that provide the last word in creativity and self-expression. These authentic icons represent what the world knows as “Made in Italy,” together with an extensive range of accessories and technical and lifestyle apparel, are distributed in 90 countries globally.
Ducati competes in the World Superbike and MotoGP World Championships. In Superbike, Ducati has won 17 Manufacturers' titles and 14 Riders' titles. Ducati has been competing in MotoGP since 2003, winning both the Manufacturers' and Riders' titles in 2007.