Premium outdoor brand unifies commerce with sales, service and marketing on Salesforce, in partnership with OSF Commerce, to drive more personalized, omnichannel customer journeys
SAN FRANCISCO—January 16, 2018—Salesforce (NYSE: CRM), the global leader in CRM, today announced that YETI—a premium outdoor brand based in Austin, Texas—has launched a new digital shopping experience built on Salesforce Commerce Cloud.
YETI is one of the fastest growing brands in the outdoor industry. Central to the brand’s success has been its ability to consistently deliver highly personalized customer experiences—even as it has expanded to millions of consumers and thousands of retailers. As the company has experienced rapid growth, it has been able to manage its B2C and B2B customer relationships at scale using Salesforce Sales Cloud, Service Cloud, Marketing Cloud and Community Cloud.
Now, YETI is managing the entire customer lifecycle on Salesforce. The company engaged OSF Commerce to implement OSF UnifyCOMMERCE (patent pending), connecting Commerce Cloud and Service Cloud to provide its customers with exceptional customer service and seamless digital shopping experiences, on any device, while maintaining the authentic brand personality and integrity it’s known for.
Through the power of Commerce Cloud and Salesforce Einstein artificial intelligence, YETI.com shoppers will now receive unique content, campaigns, offers and recommendations based on information such as past purchases, geographic regions and even their favorite outdoor adventures. Additionally, customers can now design their own custom orders, mix and match drinkware and more—all without having to leave YETI.com.
“YETI’s core values include being authentic, innovating with our brands and products, being responsive and going the extra mile,” said Matt Reintjes, CEO of YETI. “Salesforce enables us to deliver on those values and grow our business knowing that we’re always ready for the next adventure. We’re thrilled to launch our new digital store on Commerce Cloud and continue reinventing how we engage with our customers.”
“Customers today interact with brands through many touchpoints,” said Jeff Barnett, CEO of Salesforce Commerce Cloud. “Not only do they want each of these interactions to be great, they want them to be orchestrated into a single, unified experience. By using Salesforce to provide its commerce on the same platform as sales, service and marketing, YETI is able to expand while also ensuring that every customer interaction, no matter the channel or device, is personalized and seamless.”
“As the trusted partner who worked on the implementation of Salesforce Commerce Cloud for YETI, and connected Salesforce Commerce Cloud and Service Cloud using OSF UnifyCOMMERCE for a 360-degree view of YETI’s data, we are captivated by the results that are emerging from our efforts,” said Gerard Szatvanyi, CEO, OSF Commerce. “Delivering exceptional digital experiences for both customers and brands is paramount to all that we undertake in our company.”
About YETI Coolers
Founded in Austin, Texas in 2006, YETI is a leading premium outdoor brand. The world’s top hunters, anglers, outdoor adventurers, BBQ pitmasters, and ranch and rodeo professionals trust YETI to stand up to the world’s harshest conditions. For more on the company and its full line of products and accessories, visit yeti.com.
About OSF Commerce
OSF Commerce, winner of Salesforce’s 2016 Partner Innovation Award in Retail, is a leading global commerce solutions company providing technology, consulting, implementation and Online Shop Management services to emerging brands, premier brands and retailers. The company’s agile approach allows it to scale global growth more quickly and enable retailers to simplify the customer experience. For more information about OSF Commerce, please visit OSF Commerce.com.