SAN FRANCISCO—November 15, 2018—Salesforce [NYSE: CRM], the global leader in CRM, today announced Salesforce was named a leader by Forrester Research in its report, The Forrester Wave™: CRM Suites, Q4 2018.
Salesforce received the highest score possible in the category of market presence, as well as the criteria of product strategy, delivery and extensibility ecosystem, sales force automation (SFA), marketing automation, customer service, field service and customer journey support. In the report, Forrester describes Salesforce as “a foundation for smarter engagement on a broader scale.”
“Customer expectations have never been higher—to succeed, companies must put them at the center of their business," said Mike Rosenbaum, EVP, Product, Salesforce. “By leveraging the power of Einstein and Lightning, Salesforce empowers businesses of all sizes to accelerate their digital transformations and deliver connected customer experiences.”
Since its founding, Salesforce has been a pioneer and leader in enterprise cloud computing. With a relentless commitment to customer success, Salesforce continues to reimagine CRM for today’s digital world through its portfolio of leading products—spanning sales, service, marketing, commerce, communities, analytics and app development—all on a single trusted cloud platform.
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