SAN FRANCISCO—April 29, 2019—Salesforce [NYSE: CRM], the global leader in CRM, today announced that Salesforce has been positioned by Gartner, Inc. as a Leader in its 2019 Magic Quadrant for Multichannel Marketing Hubs. Salesforce was evaluated for its Salesforce for Marketing Cloud.
“Today, people expect companies to engage them with personalized content and offers in the moments that matter to them,” said Bob Stutz, CEO, Salesforce Marketing Cloud. “Salesforce Marketing Cloud delivers a proven, market-leading solution that allows marketers to know their customers, personalize content with intelligence and engage with them across all areas of marketing, as well as commerce, service, sales and more.”
According to Gartner, “The multichannel marketing hub (MMH) [is] a technology that orchestrates a company’s communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail, call centers, paid media and email. MMH capabilities also may extend to integrating marketing offers/leads with sales for execution in both B2B and B2C environments.”
Salesforce Marketing Cloud is the leading digital marketing solution. With Salesforce Marketing Cloud, marketers can know more about their customers with powerful data management and analytics, personalize every customer engagement with Einstein and create real-time marketing campaigns across email, mobile, social, digital advertising and more.
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*Source: Gartner, Magic Quadrant for Multichannel Marketing Hubs, Noah Elkin, Adam Sarner, et al., 18 April 2019.
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