November 15, 2018
Ventana Research Names Salesforce Einstein Voice and Einstein Analytics Pioneers in Digital Innovation
By Nick Johnson
Members of Salesforce's Analytics team seen in a demo at Dreamforce 2018.
“Digital Innovation is essential to help organizations not just transform but thrive and introduce ways to have breakthrough performance,” said Mark Smith, CEO and chief research officer at Ventana Research, “Congratulations to Salesforce for winning the 2018 Overall Digital Innovation Award for the Salesforce Einstein Voice that brings intelligence to the conversational experience in the human interactions with its business applications and analytics.”
Einstein Analytics prevailed as the winner in the Analytics category,which honors the technology that best exemplifies innovation in use or application of analytics across business and/or IT. The latest offering, Einstein Analytics Plus, provides a complete AI-powered analytics platform for internal Salesforce data as well as external data brought into the system. Intelligence is infused across the stack from data to insights, beginning with machine learning at the data prep stage, helping to build a story from your data and visualize it. Natural language processing and generation interpret questions about the data and give every business user predictions on what may happen and prescriptive recommendations on what action to take next.
“Our research shows organizations are struggling to deploy artificial intelligence and machine learning,” said David Menninger, SVP & Research Director at Ventana Research. “More than 45 percent have limited expertise or no knowledge of how to apply machine learning in their analytic processes. Salesforce Einstein Analytics makes it easy for organizations to apply artificial intelligence and machine learning in their CRM processes.”
Ventana Research’s full announcement is available here.