February 20, 2018
Salesforce Unveils GDPR Resource Site as EU Data Protection Deadline Approaches
By Lindsey Finch, SVP & Associate General Counsel, Global Privacy & Product
With the May 25 effective date of the GDPR (General Data Protection Regulation) approaching, we are excited to announce that our new GDPR Resource site is now live. As the #1 CRM platform, Salesforce gives companies transparency and control of customer data to accelerate compliance with regulations such as the GDPR, while still being able to harness the power of data to connect with customers in new ways.
GDPR is a new, comprehensive data protection law in the EU that will greatly strengthen the protection of personal data. GDPR expands the privacy rights of EU individuals and places new obligations on all organizations that market, track or handle EU personal data. It updates and replaces the patchwork of national data protection laws currently in place with a single set of rules, directly enforceable in each EU member state. That’s why organizations around the world are thinking through the steps that they need to take in order to comply.
At Salesforce, trust is our #1 value and the protection of our customers’ data is paramount. Salesforce welcomes this new law as an important step forward in streamlining data protection requirements across the European Union and as an opportunity for Salesforce to deepen our commitment to data protection.
Salesforce’s GDPR Resource site outlines the steps companies need to take to comply with the GDPR.
The new site also includes links to Trailhead learning modules on key GDPR principles and how to implement a GDPR compliance program at your company. White papers are also available and include instructions on how companies can comply with the new regulation. More on Salesforce’s commitment to GDPR compliance can be found in a blog post issued last summer by our President, Legal and General Counsel Amy Weaver.
Our customers have higher expectations than ever about the use and security of their data. Now, we are poised to work with them on their GDPR compliance efforts, further reinforcing our commitment to protecting our customers’ data.