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July 3, 2018
Business Intelligence for Today: Salesforce Explores How to Navigate in Our Data-Driven Environment
BY ANTHONY EASTMAN, PRODUCT MARKETING MANAGER, EINSTEIN ANALYTICS
Following Peter Schwartz's session, Keri Brooke, Vice President of Product Marketing at Salesforce, participated in a panel, What Does a Data Democracy Look Like? Moderated by Jim Ericson, Research Director, Dresner Advisory Services. The panel also included: Jay Heglar, Chief Strategy Officer, Domo; Mark Gambill, Chief Marketing Officer, MicroStrategy; and Michael Corcoran, Chief Marketing Officer, Information Builders. The panelists are seen below and a video excerpt is available here.
Brooke asserted that data democracy is a mix of liberty and governance with goals driven by leadership. The panel agreed that trust around data is the #1 priority and that businesses should be extremely open yet operate within specific frameworks that incorporate strict governance.