“Salesforce.com didn’t start in the clouds, but back in 1999, it had a pretty good view,” San Francisco Chronicle business editor Owen Thomas reported in a story today, “After 20 years, Salesforce keeps rising through the cloud,” upon Salesforce’s 20th anniversary.

On March 8, 1999, Marc Benioff, Parker Harris, Frank Dominguez, and Dave Moellenhoff gathered in a small one-bedroom apartment in San Francisco to begin the Salesforce journey. They would build a company based on three breakthrough ideas: anew technology model in the cloud; a subscription-based business model; and an integrated philanthropy model. In the ensuing years Salesforce revolutionized the software industry.

“We don’t really look back,” Harris told Thomas. “I think what was fun back then was everything was new: The software was new, the people were new. Not that I would trade it for where we are now.”

Read the Chronicle’s full story.

Today, Salesforce is celebrating its 20th birthday with online stories, videos and digital scrapbooks that bring the company’s history to life. Have a look, here.