Marketing Cloud, Trailhead...
September 16, 2019
Why Salesforce Has Launched Consumer Goods and Manufacturing Clouds
By Jujhar Singh, EVP and General Manager, Salesforce Industries
In the consumer goods industry, we’ve worked with a large food and beverage retailer, who wanted to get more visibility into how their products were selling across their customer base. As part of our Consumer Goods Cloud we are developing technology that can help analyze what products are selling well, and provide insights into what’s popular among similar retailers. [Click to Tweet]
In this way, Consumer Goods Cloud will put the power of data in the hands of customers and field sales representatives, streamlining operations, and elevating in-store experiences for the end consumer.
We use our Einstein AI technology to make the lives of those field sales representatives better. Rather than having to manually check the number of products on a shelf, reps can use Einstein Vision to take a photo of the shelf, and automatically identify the specific products on it. And because those reps aren’t spending so much time on auditing, they have more time for building relationships with retailers and driving sales.
The manufacturing industry also relies on understanding sales patterns and driving predictability.
Manufacturing businesses often have complex physical operations that can’t be easily modified to meet changing customer needs, which means scaling up to fulfill new orders can be both expensive and time consuming without the visibility that allows them to predict demand. Poor planning has a flow-on effect for sales and account management teams, who are on the frontline of managing customer expectations. With intelligent forecasting, Manufacturing Cloud enables accurate future sales predictions, breaking down the silos between front and back office and empowering Sales, Manufacturing and Operations to align.
Both the manufacturing and consumer goods industries are facing a set of common challenges, based on the changes inherent in the Fourth Industrial Revolution.
Those challenges mean they need to change almost everything they do. Change how they sell. Change how they compensate their people. Change how they view their billing systems. And ultimately, shift from a product-centric, to a customer-centric business, putting the customer and/or consumer at the center of everything.
There is a fundamental transformation going on in the way both industries are engaging with their customers, and I’m excited that Salesforce is empowering them and powering that transformation.