Astro and Einstein with a no software sign

We’re Salesforce, the Customer Company.

You could say we've always been the customer company.

From the day we opened our doors, focus on our customers drove our every decision. It fueled our growth and powered our customers' success. We develop the technology, the partnerships, and the communities that help companies connect with customers. So that every company can become a customer company.

The world will change,
but customer focus remains.

As sure as the sun will rise, there will be new technologies, new social trends, new things that matter right now. But the customer will still be the customer. Discerning. Demanding. Eager to be wowed. Our goal is to help you meet them where they are, so that they stay forever loyal to your company, come what may.

We build bridges between companies and customers.

Businesses succeed when they create meaningful connection. Our mission is to deliver it. We help unite every department to better focus on customers with Customer 360, the world’s #1 CRM. 

We allow everyone, on every team, to share a single source of truth with integrated collaboration capabilities that guide essential conversations and decisions right where people work. And with Tableau, we help companies uncover deep insights and take data-driven actions to better serve their customers.

Woman smiling with product logos in circles around her head

Every product we offer plays a part in building the connections that drive success — and that success can be harnessed to create positive change.


A jump to the cloud. A leap of trust.

The cloud was born. In 1999, four Salesforce founders, working shoulder to shoulder in a small San Francisco apartment, launched a customer relationship management (CRM) system with a groundbreaking twist. All the software and critical customer data would be hosted on the internet and made available as a subscription service. This pioneering “software as a service,” or SaaS, model quickly spread across the technology industry.

Cultivating trust.

Early adopters of our cloud-based model took a significant leap of faith. There was only one formula for earning their trust — that is, by building trusted relationships. Over the decades, our product has grown in scale and sophistication.

We now provide essential services to many of the world’s biggest and most critical businesses, governments, and organizations. Trust is an ever more valuable commodity. Relationships are gold.

Our Core Values

What brings us together guides us forward.

Our core values guide everything we do as a company and as people. We strive to bring out the best in one another, deliver success to our customers, and inspire the entire industry through our actions.

Astro and Codey under a beehive

We act as trusted advisors.

We earn the trust of our customers, employees, and extended family through transparency, security, compliance, privacy, and performance. And we deliver the industry’s most trusted infrastructure.

Codey cooling off with bottled water
Customer Success

When our customers succeed, we succeed.

So we champion them to achieve extraordinary things. We innovate and expand our business offerings to provide all our stakeholders with new avenues to achieve ever greater success.

Characters looking at monitors while Einstein teaches up front

We innovate together.

Our customers’ input helps us develop products that best serve their business needs. Providing continual technology releases and new initiatives gives our customers a competitive advantage.

Several characters holding up a long pole

Everyone deserves equal opportunities.

We believe everyone should be seen, heard, valued, and empowered to succeed. Hearing diverse perspectives fuels innovation, deepens connections between people, and makes us a better company.

Codey, Astro, and Einstein playing with a large group of butterflies.

We lead boldly to address the climate emergency.

We are committed to bringing the full power of Salesforce to accelerate the world’s journey to net zero.

Values in Action

We believe business is the greatest platform for change.

We are passionate proponents of stakeholder capitalism, committed to doing well by all our stakeholders — our customers, employees, partners, communities, the planet, and society as a whole.

And we lead by example, spearheading initiatives in philanthropy, racial equality and justice, climate action and advocacy, and the ethical and humane use of technology.

A win-win-win approach.

Our founders launched the 1-1-1 model, which commits 1% of our equity, our technology, and our peoples’ time to improving education, equality, and the environment for everyone. Today, more than 18,000 companies worldwide have joined us in our Pledge 1% movement.


We are Trailblazers.

We’re not a typical company. And that’s by design. We call our community of Salesforce employees, customers, and partners "Trailblazers." We're a one-of-a-kind family. Trailblazers around the world reach across roles, companies, and industries to help one another learn, grow, and succeed.

We’re serious when it comes to driving customer success and creating positive change in the world, but we have an awful lot of fun together as we do it.

Together we are trailblazers

Helping customers succeed. It's a Salesforce thing.

Fueling your success with events and insights.

Three customers smiling under a Dreamforce sign

Salesforce events.

Find passion, learning, and expertise — live or virtual.

Awards and recognition.

Awards and recognition.

Focusing on customers has its rewards.

Two Trailblazers smiling

Questions? We’ll put you on the right path.

Ask about Salesforce products, pricing, implementation, or anything else. Our highly trained reps are standing by, ready to help.