The Go-to-Market Learning Curve

Make your customer a priority in product development and go-to-market strategies.
The go-to-market strategies of B2B SaaS companies have evolved over the years, as more companies successfully scale at breakneck speeds with freemium and bottoms-up sales motions before they implement outbound sales efforts. But sustained growth isn’t possible without putting your customer as the priority, in both product development and go-to-market strategies. In this conversation, Karen Peacock, CEO of Intercom, Nick Mehta, CEO of Gainsight, and Manny Medina, CEO of Outreach, discuss the various models of GTM success as cloud companies build, grow and scale. Plus they share frameworks and advice to leaders on the decisions they navigate to align functionally across the organization and drive customer adoption, retention, and expansion.