Save the date for Connections 2025.


Meet the speakers making your AI moment a reality.

Matthew Blonder

Matthew Blonder

Chief Digital Officer
Canada Goose

Angela Rueda

Angela Rueda

Head of Business Marketing Technology 
Meta Platforms

Julio Cesar Santos De Castro

Julio Cesar Santos De Castro

Algar Telecom

Sabrina Heise

Sabrina Heise

VP, Customer Engagement
NBC Sports

Andy Chang

Andy Chang

UChicago Medicine

Trovon Williams

Trovon Williams


Ariel Kelman

Ariel Kelman

President and CMO

Lisa Harkness

McKinsey & Company


Business is changing. This is your moment to change with it.

We’ve got the brightest thinkers, the boldest innovators, and the biggest product news. It’s all the learning and networking to help you not just get ahead but set the trend.



expert-led sessions




hands-on workshops



product demos


industry peers


interactive roundtables


Make the most of this once-in-a-decade opportunity.


Learn from expert-led sessions and consultations

Product and industry experts share new tools and best practices for how they’re succeeding with data and AI right now, and how you can too. Explore keynotes and breakout sessions, then book 1:1 consultations with experts to get the download on actionable strategies for leveraging AI.


Get hands-on in our workshops

Try out the innovations yourself. Dive deep into AmpScript, uplevel your Data Cloud segmentation, explore AI-powered content creation tools, and so much more. Discover how the latest product launches can improve your customer experiences.

See innovation in action with demos and trainings

Get access to 50+ demos where you can get your questions answered. Watch as experts guide you step-by-step through all new products and tools. You’ll see how Data Cloud unlocks siloed data to make AI actionable, how Einstein Copilot serves as your new conversational AI assistant, and more.


Now everyone’s an Einstein. Your best is about to get better.



Check out new innovations and discover what you can do on Marketing Cloud and Einstein 1 Platform. Like creating operational customer profiles in Data Cloud that boost loyalty and lifetime value. Or getting AI’s help to plan campaigns, build segments, and chart journeys. Or even proving all your impact with AI attribution. If it can be done, you’ll learn it here.



Join your AI-using peers reporting higher revenue, hours saved every week, and happier customers. Attend workshops and sessions to sell more faster and grow loyalty on Einstein 1 Platform. Learn how AI can build your sites for you and even suggest tactics to move more product. We’ll cover everything you need to know.


Customer Experience Makers

From executive leaders to those on the rise, learn what you can build and do for your customer in the AI era. Join in-depth workshops and keynotes to unlock AI and data-powered insights that drive efficiency, deepen personalization, and deliver epic experiences.


Curious minds welcome.

If you’re not using Salesforce yet, Connections is for you, too. Come see what it’s all about: your customer. Check out demos and get one-on-one time to strategize with data and AI experts. Discover how we can help you surpass customer expectations and deliver results with the #1 AI CRM.


Your Can’t-Miss Schedule

Not just an agenda: a strategy for success.


10:00 a.m.–11:30 a.m. CT

Connections Main Keynote

9:00 a.m.–5:00 p.m. CT

All-Day Content, Breakout Sessions, Demos, Networking

5:00 p.m. CT

Connections Celebration


9:00 a.m.–4:00 p.m. CT

All-Day Content, Breakout Sessions, Demos, Networking

3:00 p.m. CT

Closing Keynote


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