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Sessions
This year’s sessions are shaping up to be the most innovative yet.
See how marketers are putting AI, personalization, and loyalty strategies into action with real-world insights you can apply immediately. This is just the beginning. More sessions are coming soon.
Sneak a peek at the sessions that will change everything — or pitch your own.
Want to be part of the Connections agenda? If you’ve built something that drove real impact, we’d love to see it on the Connections stage. Call for participation is open through March 6.
Turn Browsing into Buying and Retail Signals into Revenue
Retail marketers have more signals than ever, but most of them never make it into action. Learn how retailers turn real-time browsing, purchase, and engagement signals into coordinated campaigns across email, mobile, web, and paid media.
Adapting to the AI Shopping Era: How Brands Stay Discoverable
LLMs are changing the way consumers shop. For years, SEO and SEM have led consideration and awareness, but 10% of all retail consideration now occurs directly within interfaces. Learn how to adapt and show up where your customers are.
Marketing That Sparks a Conversation: Why Talk Is No Longer Cheap
In a world powered by AI and real-time data, every message invites a response, and every interaction carries real consequences. Explore how marketing is shifting from one-way communication to true dialogue.
Personalization with Purpose: Engaging HCPs and Patients Responsibly
Life sciences marketers must balance personalization with trust and accuracy. Explore how to deliver relevant, timely engagement to HCPs and patients while remaining compliant, and design journeys that respect consent, tailor content by role, and maintain consistency across channels.
Why Last-Click Attribution Is Failing ... and What Works Instead
Last-click attribution is collapsing under privacy changes, walled gardens, and new AI discovery journeys that don’t behave like search. Learn how to shift to a “known audience and incrementality” model, plus get a practical playbook for modern advertising attribution.
Battle of the Builders: The Agentforce Hackathon
In this hands-on hackathon, Salesforce admins and builders will go head-to-head to design, configure, and deploy real-world Agentforce use cases. From automating campaign creation to orchestrating cross-channel actions and intelligent workflows, teams will compete to build the most impactful, scalable solutions.
Frictionless Loyalty: How to Turn Service Moments into Retention
Retention falters in moments of friction: unresolved issues, slow support, inconsistent service, or misguided messaging after a bad experience. Learn how the most effective teams turn service into a proactive experience engine.
From Drafts to Done: How Agentic AI Actually Ships Marketing
Marketing teams need AI that works faster without breaking quality, brand, or compliance. See how agentic workflows build campaigns from briefs, generate variants, orchestrate journeys, and optimize with performance signals.
How Developers Build Agentic Workflows for Modern Marketing
Learn how to build custom agents that connect data, logic, and actions across real workflows. Define behavior, trigger cross-channel actions, and apply governance, plus get patterns for secure, extensible marketing agents.
Learn however you learn best.
Connections offers a range of session formats to support different learning styles and goals. Expect visionary talks that explore what’s next, deep technical sessions that go under the hood, and practical walkthroughs grounded in real-world use cases shared by Salesforce experts and community members.
Keynotes
Discover the latest product innovations and major announcements from Salesforce. Experience live demos, listen to luminary speakers, and be inspired by captivating stories of customer success.
Breakouts
Attend our dynamic 40-minute presentation focusing on a specific product or solution, followed by a Q&A session.
Theaters
Connect with community leaders and product experts for 20-minute sessions. Whether it’s tips and tricks or a how-to presentation, you’ll get the essentials in a quick and engaging manner.
Roundtables
Gather with like-minded attendees to discuss a particular topic. This is an opportunity to network and share best practices and common challenges facing the Salesforce community. Each table is moderated by an expert.
Hands-on Trainings
Led by Salesforce experts, these 60- and 90-minute sessions include guided exercises with hands-on practice and product deep dives.
Workshops
These sessions are strategy-forward, ideal for consultants. Plan for your future and learn how to secure buy-in for your big ideas.
Connections was worth the time and investment because it brought together like-minded marketers to exchange ideas, discuss real challenges, and brainstorm solutions, while also learning Salesforce innovations fresh off the press.”
Ekaterina ObolenskayaMarTech Principle Architect, EO