A home portal for key account management containing key insights.

Deliver profitable growth with the world's #1 AI CRM.

Bring B2B and B2C capabilities together on one, connected platform. Deploy consumer goods technology that uses integrated planning and execution, intelligent reporting, and embedded AI to transform your business.

Leading brands leverage Salesforce for consumer goods to boost the bottom line.


Consumer Goods Innovations

Data Cloud for Consumer Goods

Unify customer and consumer profiles to empower key account managers to plan more relevant and precise assortments and promotions.

Salesforce consumer goods technology delivers the results companies need.

30 x
faster segmentation
Activate data across B2B and B2C segments with Data Cloud for Consumer Goods.*
45 %
increase in conversion rates
Build brand relevance with your target consumers with Marketing Cloud.*
BPS increase in margin
Drive brand growth with planning and forecasting on Consumer Goods Cloud.*
12 %
time saved on in-store visits
Unlock efficiencies with omni-channel executions on Consumer Goods Cloud.*

Transform your business with solutions made for your industry.

Two sales professionals smile.

Maximize ROI with the #1 Success Ecosystem.

From support, expert guidance, and resources to our partners on AppExchange, the Success Ecosystem is here to help you unlock the full power of your investment.

Extend the power of Salesforce for Consumer Goods with expert partners.

Leverage a network of industry experts to streamline implementation, scale adoption, and augment functionality.

Learn new skills with free, guided learning on Trailhead.

Salesforce for Consumer Goods FAQ

Consumer Goods CRM is a software solution that strengthens customer relationships and makes businesses more efficient. Salesforce is the world's #1 AI CRM for Consumer Goods with industry-specific solutions to activate B2B and B2C data to deliver profitable growth.

Salesforce is a robust Consumer Goods CRM solution with proven experience in unifying and activating disparate data, building brand relevancy with target consumers, driving brand growth with their retail customers, and increasing efficiencies across all functions of the business.

The exact consumer goods technology your business needs can vary depending on how your business works. Salesforce for Consumer Goods has many solutions across B2B and B2C functions that deliver profitable growth for your business. Contact us to see what works for your business.

Salesforce is the world's #1 AI CRM for Consumer Goods. We develop solutions across B2B and B2C to deliver profitable growth. Consumer Goods Cloud is our industry specific product built on the Salesforce platform and equipped with integrated planning and execution capabilities.

Choose the right consumer goods technology by evaluating the needs of your business. Whether you want to accelerate account growth, increase your promotion effectiveness, perfect retail execution, or grow customer satisfaction, you can pick the right capabilities for your team. See details here.

We offer a range of capabilities across the Salesforce platform. For instance, with Consumer Goods Cloud you can generate personalized playbooks with Einstein Co-Pilot to deliver guided selling with personalized messaging that highlights unique product features. Click here to learn more.