Consumer Goods Cloud
Deliver profitable growth on one connected platform with the world's #1 AI CRM for consumer goods.
Deliver profitable growth on one connected platform with the world's #1 AI CRM for consumer goods.
Consumer Goods Cloud lets companies unify planning and execution on one connected platform. This powerful consumer goods CRM uses a data model designed for the industry, allowing key account managers to optimize forecasting and improve trade promotions, field teams to perfect retail execution, and service teams to deliver excellence.
Move deals forward faster by guiding sellers through the sales process. Get deal specific insights and easily unify opportunity and account data for a single customer profile — whether in CRM or on the go.
Automatically capture emails, events, and other types of engagement activities directly in CRM. Manage activity data associated to the relevant leads, contacts, accounts, and opportunities in one spot, creating a single source of truth. Get visibility into selling activities at scale with out-of-the-box reporting to make it easy to focus on what matters most.
Use data to drive action with out-of-the-box reporting tools. Visualize metrics with dashboards and personalize reports so every sales representative has the information needed to sell faster.
Conduct volume, cost, baseline management, and target planning from one unified customer business plan.
External data source integration enables planning at the region, customer, or SKU level by letting teams review real-time performance vs. actuals.
Review store performance and quotas with platform analytics to prioritize store visits and in-flight embedded reports for live, offline reporting.
See a Gantt-like visualization of all the promotions and activities on one screen with filters like category, time range, account, and product.category, time range, account, and product.
Get clear visibility into trade budgets and checkbooks, including live rate and dynamic funding.
Determine the best promotion to run prior execution by testing various tactics to produce an optimal cost/volume ratio.
Plan each visit and determine which tasks will need to be completed at each store.
Optimize field execution with real-time insights, configurable activity lists, and task assignments to guide employees in the field.
Give mobile employees the power to access retail execution capabilities and operational insights on the Offline Consumer Goods iOS and Android apps.
Automatically route any object that can be put into a Salesforce queue directly to reps to ensure critical assignments are taken care of quickly.
Surface key data, insights, alerts, and actions in a prebuilt timeline view of visits and orders designed for the Consumer Goods Service agent.
Build a cart with advanced features taking into account product promotions, manual discounts, unit of measure specification, and more.
Purpose-built analytics and AI for Consumer Goods Cloud.
Pre-built solution to integrate critical systems with Consumer Goods Cloud
Bring your internal and external data together, in real-time.
Find the right Consumer Goods Cloud products to meet your business needs.
An out-of-the-box solution to enable you to optimize account planning with a single source of truth.
An out-of-the-box solution to improve trade promotion effectiveness.
Out-of-the-box solution to unlock perfect Retail Execution.
Out-of-the-box sales capabilities to accelerate growth and drive productivity.
Out-of-the-box solution to grow customer satisfaction and revenue.
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
AI, Data, and CRM are how we achieve the promise of speaking directly to consumers with the thing that matters most to them.
Doug MartinChief Brand and Disruptive Growth Officer, General Mills
Trusted advisors with unmatched Salesforce experience and expertise, by your side.
Try Consumer Goods Cloud free for 30 days. No credit card. No installations.
Learn how Salesforce delivers profitable growth.
Consumer Goods Cloud is our industry-built AI solution that allows consumer goods companies to bring B2B & B2C planning and execution together with the world's #1 AI CRM for consumer goods to enable companies to deliver profitable growth by transforming how brands collaborate with channel partners.
Companies seeking consumer goods technology to streamline sales planning and optimize execution use Consumer Goods Cloud. From key account managers to sales operations, field teams, and service teams, everyone is better equipped to grow revenue and customer satisfaction.
Like the Salesforce mobile app, Consumer Goods Cloud runs on iOS and Android.
No you do not need any other products to run it. Consumer Goods Cloud includes the best of Sales Cloud and/or Service Cloud, but it’s packed with industry-specific extra consumer goods technology like an extended data model and specialized mobile app.
Consumer Goods Cloud is comprised of 5 unique solutions: Customer Planning and Forecasting, Trade Promotion Management, Retail Execution, Consumer Goods Cloud for Sales, and Consumer Goods Cloud for Service. Select the right solution/solution combination based on your business needs.
You can access your free trial of this powerful consumer goods technology by clicking on the link below to access a 30 day free trial of Consumer Goods Cloud for Sales, Consumer Goods Cloud Retail Execution, or Consumer Goods Cloud for Service to see how you can grow your business.
You can find a detailed list of our pricing on our pricing page (https://www.salesforce.com/products/consumer-goods-cloud/pricing/)