Data is the new currency for consumer goods companies, but only if you can use it. Fragmented systems and siloed teams are holding brands back. Unify your data, activate AI agents, and automate the complex work that slows you down.
Bring your processes and data together on the #1 AI platform. Integrate contextual data for agents, unify B2B and B2C customer profiles, turn insights into margin growth, and automate complex supply chain workflows.
Eliminate duplicates and harmonize metadata to unify data with shared context, hierarchies, and relationships — turning information into predictive insight with Informatica.
Connect, transform data, and integrate apps and APIs from any cloud and department with Mulesoft.
Clean your data: know where it comes from, how it's used, and who can access it with Data 360.
Data 360 let's you create complete customer profiles with consumer signals like foot traffic and customer signals like sales velocity.
Optimize promotions for each target segment in Data 360 using product and account dashboards to identify top performing categories.
Identify the health of each account with compliance, inventory, and revenue performance summarized in standardized metrics in Data 360.
Surface insights from previous store visits to identify areas of concern including promotion compliance and performance with Tableau.
Track progress against quotas and intervene early with data-backed coaching, instant feedback, and task assignments.
Measure consumer sentiment by brand and product to identify potential risks to brand equity or customer experience in Tableau Next.
Bring your internal and external data together, in real-time.
Ground AI agents in trusted, governed data from across your enterprise.
Pre-built solution to integrate critical systems with Consumer Goods Cloud.
Deliver profitable growth on one connected platform with Data + AI + CRM + Trust
Empower every team across sales, service, and marketing with agentic analytics to take action at the point of insights.
Orchestrate supply chain processes end-to-end across multiple teams and systems.
Get in touch today and our experts will guide you through the process, step by step:
Regardless of the complexity of the go-to-market mosaic, we’re really looking for that digital channel enablement and retailer experience to come to life through our relationship with Salesforce.
Dave DohnalikSVP, Technology Strategy & Enterprise Products, PepsiCo
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Learn how Salesforce delivers profitable growth.
Salesforce Data 360 (formerly known as Data Cloud) is the real-time data engine that powers the entire Salesforce platform. It unifies fragmented data from every source — including external data lakes, websites, and legacy systems — into a single, trusted "Customer 360" profile. It enables consumer goods companies to get data agent-ready, unify customer profiles, surface actionable insights, and automate complex supply chain workflows, all on a single trusted platform.
The pricing model remains a flexible, consumption-based approach centered around:
1) Consumption Credits,
2) Data Storage, and
3) Premium Add-ons.
We have simplified our credit system to offer even more flexibility and transparency.
Data 360 allows you to ingest virtually any data source to activate data-driven decision making and a robust data strategy. Seamlessly connect your CRM apps, like Sales and Service Cloud, using Salesforce connectors. Leverage out-of-the-box connectors with common third-party sources, including Amazon S3 and Google Cloud Storage. Take advantage of our zero copy integrations to pull in data from your existing Data Lakes and Warehouses, like Snowflake and Data Bricks, without duplicating data. And for everything else you can connect using SDKs and APIs.
Tableau Next surfaces actionable insights from field data to maximize in-store revenue, optimize route planning for sales reps, and measure consumer sentiment by brand and product. Disconnected data today is costing companies 6% of total revenue in out-of-stocks and causing 66% of customers to switch brands — Tableau Next closes that gap.
Agentforce Operations digitizes and automates complex back-office workflows — like supplier quoting, warranty claims, and onboarding — using pre-built, task-specific agents. It can read emails, extract data from spreadsheets, normalize supplier quotes, and route approvals autonomously.
CRM Analytics is a tool for visual analytics and predictions native to Salesforce Clouds. Tableau Next provides agent-powered analytics that can be embedded everywhere and an end-to-end API-first, enterprise analytics stack that is flexible and reusable. Both products are hosted and maintained by Salesforce. While Tableau Next is the next generation of our analytics portfolio and will be the pathway to the latest generative AI and agentic capabilities for analytics, CRM Analytics will continue to exist for customers who are not ready for that journey.
