All around the world, across all industries, businesses both big and small looking to grow are turning to channel partnerships. Partners can help you scale, tap into new markets and regions, open up new channels, and drive sales by extending the reach of your sales force.
At first it can seem simple — communication and leads passed through email seems to work out fine, and deals are closing. But as business grows and you need to grow your channel sales team, without the right tools communication and transparency can slip, partners grow frustrated, and leads go cold.
Businesses need a system that makes it easier than ever for partners to sell your product and close more deals.
With Community Cloud Partner Community, you can seamlessly integrate sales processes, and even third party systems into one secure platform. When everything your partners need for success is accessible in one place, partners are prepared to sell like your own reps.
Partner Community creates a bridge between two companies, combining joint business planning, shared pipeline, shared analytics, shared resources, and more. The community is easily accessible and fully mobile, and customizable so the community fits within your business’s branding. You can manage the entire partner lifecycle — from recruitment and onboarding to selling and analysis — all within a secure Partner Community.
As the world’s sixth largest software company and a customer base of 500,000, VMWare is a powerhouse in the data center world. To drive new business and close deals, VMWare relies on a vast partner network — in fact, a staggering 80% of the company’s revenue comes through channel partnership. To say that it’s critical for VMWare to arm its partners with the right tools and information to close deals is an understatement.
To create a one-stop hub for partners to access everything they need to learn about VMWare solutions (and how to market and sell these solutions), VMWare tapped into the power of Partner Community. VMWare launched its Partner Central in 2009, and the community supports VMWare’s entire partner ecosystem. Included within Partner Central is over 1,000 landing pages, 8,000 widgets, and over 5 million documents and multimedia assets — it truly is a single, self-service point of contact for anything a partner needs to be successful.
Now VMWare partners have a completely streamlined experience, including partner training, support, sales and marketing tools, so partners can drive demand for VMWare solutions and unlock bigger deals.
The benefits of a channel partnership are vast, but without an effective way to manage those partnerships, you’re missing out on a gold mine of value for your business. Learn more about how VMWare streamlines its partner sales processes with Partner Community by attending the webinar on April 20: register here.
Learn more about Partner Community from Community Cloud here.