Everything you need to know.
What is CRM (customer relationship management) and what can it do for you?
CRM helps unite your teams around your customers, get actionable insights from data, attract prospects,
and retain loyal customers. Salesforce Customer 360 is the world’s #1 CRM, and we’ve been hard at work building it since 1999.
It’s scalable and secure.
Customer 360 is built and hosted on the fully cloud-based Salesforce Platform, trusted by over 150,000 companies to deliver their most business-critical apps. With Hyperforce, our next-generation infrastructure architecture, it’s even more powerful. Hyperforce delivers Salesforce apps securely and reliably across all major public clouds. It allows for greater scale and innovation and maintains customer compliance and data residency requirements. The best part? All of this technology is carbon neutral.
It’s adaptive and flexible.
For companies of any size in any industry, Customer 360 can flex with your changing needs. With an ecosystem of 8,700+ mission-critical partner apps and services, Salesforce and Slack can maximize your use of our technology to meet your business needs. And with more than 9 million installs, you can implement apps with confidence.
We have countless stories about helping our customers achieve and exceed their goals. We provide expert services, on-demand training, and everything in between to ensure our customers maximize the value of Salesforce. With more than 11 million Trailblazers, you’re part of an incredible community where you can learn, grow, and fuel customer success in your organization.
Answer a few quick questions and we‘ll create a CRM solution for you and your business.
Discover how Salesforce CRM helps organizations grow.
NBCUniversal transforms how sales and marketing teams collaborate around the customer.
NBCUniversal uses Customer 360 to create a single view of advertising customers and their behavior. Sales teams can manage advertising spend and performance more effectively, while marketing creates automated, personalized campaigns based on user engagement in half the time.
“With Salesforce, we’re building a unified information source to help us reimagine collaboration across our entire platform. This will enable NBCUniversal to continue delivering the highest level of transparency, insights, and results for our customers.”
Chairman, Global Advertising & Partnerships
IBM uses CRM technology to unite 380,000 employees across 170 global locations.
The tech giant scaled service and improved the speed of sales with Customer 360. But its biggest win was in internal communications across teams, time zones, and channels. IBM was an early adopter of Slack, and its use has decreased communication clutter and humanized conversations in real time.
“Whenever you go through a crisis, leadership has to come to the top. How do we emerge stronger as a business? Can we change the way we work? Can we make quicker decisions?”
Chairman & CEO
Sonos increased year-over-year ecommerce growth 84% and deepened B2C and B2B customer relationships.
Sonos connects marketing, commerce, and service to seamlessly engage customers across touchpoints and reinvent the home audio experience from anywhere. With Customer 360, Sonos powers both B2C commerce operations and a digital B2B storefront and community for small and midsize dealers. It scales service with AI and automation and builds loyalty with targeted marketing journeys based on customer usage data.
“Our employees can collaborate across different organizations, datasets, and dashboards to deliver service in a consistent manner, no matter where they are in the world.”
VP, Customer Experience
Get a free trial of Salesforce CRM.
Try a free trial of Sales Cloud.
Using your data or ours, access preconfigured processes, reports, and dashboards specific to sales. Take advantage of online training and live onboarding webinars for sales reps, leaders, and administrators.
Try a free trial of Service Cloud.
Use Service Cloud Professional Edition for preconfigured processes, reports, and dashboards specific to service, plus on-demand webinars and online training for onboarding new hires, service agents, leaders, and administrators.
Try the Customer 360 Solution Finder.
Use the solution finder to find a solution tailored specifically to your industry and needs. Get matched to the right products that meet the needs of your role, scale to your business size, and fit your priorities.