Decathlon gets new products to market 50% faster with Tableau data analytics.

Discover how the sporting goods company uses Salesforce AI tools to empower its global team to increase productivity with actionable data insights.

Products Used

Tableau

Decathlon streamlines operations by merging multiple tools into one with the Tableau platform, cutting its time to market by half.

Decathlon revolutionized its approach to data with Tableau, merging more than ten tools across 50 countries into one unified platform. This shift enables faster decision-making, improves productivity, and helps staff provide the products and services customers want most. Tableau’s generative AI features are now driving Decathlon's strategy for greater data-driven success, increased productivity, and time to market is now 50% faster than before Salesforce.

We wanted to give the power of analytics to everyone, but we realized we had too many tools in the company. More than ten tools in more than 50 countries. It was not cost-efficient and we had to make sure that people trust the data. We chose Tableau to solve all of that problem.

Paul Dessus de Cérou

Data Engineering Manager, Decathlon