Boosting Small Business with Salesforce Foundations: The VEV Story

VEV Romerike is a small Norwegian telecommunications company with less than 30 employees, striving to grow its footprint across the country. VEV was facing the same challenges many small and medium-sized businesses face — from fragmented service cases to poor system integration and interdepartmental visibility to lack of marketing insights. And their use of automation was limited to basic chatbots that weren’t moving the needle for productivity.

Before activating Salesforce Foundations, VEV faced major roadblocks in collaboration and customer engagement. Disconnected systems made it hard to manage cases efficiently, chatbot automation fell short due to poor training, and marketing struggled with inadequate segmentation. These gaps limited their ability to scale and serve customers effectively.

Foundations is a free add-on available to every enterprise Salesforce customer, providing access to key features in Agentforce, Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and Data Cloud — all for free.

Foundations gave VEV free access to key features across sales, service, marketing, commerce, and data cloud. It also introduced them to the powerful agentic AI capabilities of Agentforce. 

The result was integration-driven system efficiencies and dramatically increased interdepartmental visibility and collaboration. And, perhaps most impressive, automation is now effectively resolving a full 30% of service cases. That means VEV’s service representatives are free to focus on high-value tasks that make an impact for the business. 

As VEV CTO and Director of Internet and TV Asbjørn Basnes puts it, “Adopting multiple Salesforce products and integrating our support systems has given us a competitive advantage.”

With Foundations and Agentforce, VEV is resolving service cases 40% faster. And that matters. Why? Because 72% of customers stay loyal to businesses with faster service. But speed is only half of the loyalty equation. 

Foundations gave VEV access to Marketing Cloud and Data Cloud, so their data is connected, and marketing insights are delivered in real time. The team knows what they need to know about every customer, when they need to know it — enabling them to deliver the right messages at the right times. This continues to reinforce the value as 81% of customers prefer companies that offer a personalized experience.

With more integrated systems and insights, VEV is able to take advantage of opportunities that were once out of reach. For instance, while cross-selling can increase sales by 20% and profits by 30%, VEV’s legacy system design had stood in the way of seizing that opportunity. But after activating Foundations, the problem was solved. With all sales and service data integrated across the company, a new revenue stream was born.

With Foundations, VEV discovered how a 360-degree view of every customer and agentic AI could give them the tools and insights to scale faster and easier. 

They were able to integrate their systems and teams across the business — and enhance the value they bring to every customer through connected data. It’s a story that shows just what Salesforce can do for small businesses. 

VEV started to see measurable results in just a few weeks. What will your story be? Activate Foundations today, and unlock Agentforce and other key sales, service and marketing features - for free.