Executive summary
Live Nation produces more than 50,000 live events each year, connecting millions of fans with artists around the world. As the business continues to grow, Live Nation is finding faster, more personalized ways to deliver seamless experiences for fans across its venues and festivals.
With Agentforce, Live Nation embedded AI directly into the workflows and experiences employees and fans already use. Venue Agent provides accurate answers to fan FAQs across 120 venue websites, with the potential to automate more than 300,000 fan inquiries annually. At BottleRock Napa Valley music festival, AI agent Melody provided personalized guidance across tens of thousands of fan interactions.
Together, these agentic experiences help Live Nation improve fan experiences and create a scalable foundation for future events worldwide.
The results
120
venues supported by one agent
37,000
+
fan interactions in 12 days
Explore Live Nation’s solution
Trusted answers with agentic fan support
Agentforce supports fans across 120 venue websites to answer questions before showtime.
Agentic support debuts at BottleRock
At BottleRock Napa Valley, AI agent Melody helps fans navigate everything from set times to Skydeck access, helping them arrive prepared and discover more of what the festival has to offer.
About the company
Live Nation Entertainment is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts and Live Nation Media & Sponsorship. For additional information, visit livenationentertainment.com.
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