Executive summary
Rare helps communities adopt regenerative practices and build stronger livelihoods. With a global 300-person team supporting small-scale farmers and fishers across multiple geographies, they needed a way to deliver guidance and manage operations at scale.
With Salesforce, Rare built a unified CRM that enables their teams to manage grants, outreach, and fundraising in one place, while Agentforce powers agentic coaching through WhatsApp. Agent Tierra delivers personalized guidance grounded in more than 300 data points, local weather conditions, and peer insights.
The result is strong early adoption, with 100% of pilot farmers saying they would use Agent Tierra again. Field teams expect the AI agent to give them 40% more time for high-impact work and help them scale support to 100,000 farmers within two years.
The results
100
%
of farmers surveyed would use Agent Tierra again
97
%
autonomous resolution rate with Agentforce
40
%
more time anticipated for high-impact field work
300
+
data points per farmer profile
Explore Rare’s solution
Expert advice on demand with agentic coaching
Powered by Agentforce, Agent Tierra delivers guidance on everything from soil to weather via WhatsApp to help farmers boost yields and reduce agrochemical use.
Reaching more regions with one scalable CRM
Salesforce’s deeply unified platform connects the nonprofit’s farmer data, fundraising, and grant workflows — helping teams expand their impact and reach.
About the company
Rare is a nonprofit that's driving social change by using behavioral science to inspire conservation, climate action, and sustainable fishing and farming.
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