How Under Armour updated its in-store experience with Salesforce POS

Under Armour replaced server-heavy legacy setups with a lightweight, iPad-based footprint designed for speed and scale. For a brand with seasonal surges and frequent assortment refreshes, opening or reconfiguring stores quickly is mission-critical. By eliminating back-office servers, UA cut hardware support costs by 50%, reduced dependencies on local IT, and simplified store design. Device provisioning now takes under 20 minutes per iPad — so a store can scale lanes for peak hours, then scale back just as easily. Their Campus location that once required about a day and a half of setup went live on Salesforce Point of Sale in about two hours. The process is as simple as removing the old point of sale, placing new iPads, and authenticating. Anv viola! You’re ready to sell. The result is a nimble rollout model that fits both flagship locations and smaller concept stores.

On a Saturday afternoon in a brick-and-mortar retail shop, speed matters. And at the end of the day when teams close the books, accuracy is just as important. After its rollout of Salesforce POS, Under Armour achieved a 12% reduction in transaction time. Faster checkout means shorter lines, higher conversion, and increased customer satisfaction — which all adds up to more revenue. Just as important, no replication gaps or missing transactions means finance no longer runs reconciliation reports to hunt for lost sales data. For a global brand with multi-currency sales and cross-border operations, that integrity protects margin, accelerates month-end close, and builds trust between store, regional, and HQ teams.

Under Armour’s store experience is about more than speed. It’s about recognizing the athlete. Associates use built-in clienteling and loyalty to look up customers, update profiles, and apply/stack loyalty points at checkout, all without leaving the point-of-sale flow. Buy-online, return-in-store (BORIS) works at any location, smoothly translating ecommerce returns into foot traffic and upsell moments. With Marketing Cloud, UA keeps the relationship going long after the customer leaves the store through confirmations, care tips, and tailored offers that reflect each shopper’s activity across channels.

Retail ops and asset protection get first-class treatment. Admins use SSO for the console, tightening access while making it easier to manage at scale. Platform enhancements support Asset Protection, and webhooks fire whenever a system goes offline so central teams can correlate issues and restore service quickly, which is crucial for a distributed fleet. Reporting lives inside the POS system. Associates and managers see real-time sales and performance to coach teams on the floor, while HQ tracks store health, AOV, and product mix across regions. Shared visibility keeps merchandising, operations, finance, and IT aligned on a single source of truth.

A modern, mobile, headless point of sale delivers global scale, faster rollouts, lower costs, and a better in-store experience — proven by the numbers and felt by every associate and shopper. Now, Under Armour staff can handle product and customer search, new customer registration, and express checkout all in one mobile app. No more clunky hardware and switching between multiple systems. No more excessive costs for in-store servers. Just ease of use, lower cost of ownership, and higher in-store conversions.