For nearly three years Cartrawler has relied on the Salesforce Marketing Cloud to coordinate B2C email campaigns and customer engagements. But despite their success, Cartrawler suspected they were only scratching the surface. When it came to maximizing the potential of Marketing Cloud, they didn’t know where to start.
For nearly a decade, Dell has counted on Salesforce to enable its worldwide selling teams. Eventually, however, the Texas-based company started to see a disconnect between its platform and its salespeople.