Altogether, Algonquin College increased lead generation by 23% and reduced collateral fulfillment time by over 50% within the first year of rolling out Salesforce. “Our student recruiter productivity has tripled with Salesforce. What used to take weeks or months now takes minutes,” said Doug Wotherspoon, VP of International and Strategic Priorities. Recruiting isn’t the only department transforming with Salesforce. Algonquin’s Advancement department deployed Salesforce Chatter as a digital communication hub, breaking down traditional communication silos and allowing the team to stay focused on sales. The school’s Corporate Training Department implemented Salesforce, using the App Cloud to manage all aspects of their business – from sales and marketing to back-end administrative processes. The Algonquin IT Department uses Service Cloud and Knowledge for all IT case management. They’ve developed a self-serve website, where students and employees can browse the knowledgebase and self-serve or initiate a case. Using Salesforce Communities, Algonquin has also created a community for employees. The employee community replaced a group of disparate websites that employees had to go to for news, events, and information Algonquin College has established a competitive advantage by using Salesforce to focus on creating an outstanding experience from the very moment a prospect shows interest all the way through graduation. Looking to the future, Algonquin has plans to continue innovating and redefining the higher education experience using Salesforce. “As a small college in Canada, we have big aspirations – and Salesforce is at the root of that,” said Wotherspoon.