Black Diamond conducted a side-by-side A/B test to compare performance of the two solutions.
“Typically with A/B tests, we see a small lift from one side, which lets us know the better path. We don’t usually see a test where we have 100% confidence in one side, but that’s what happened,” Smart said.
With Commerce Cloud Einstein Product Recommendations, Black Diamond saw a 9.6% increase in conversion rate, and a 15.5% increase in revenue per visitor.
“We were very happy with the results. Clearly, the defining metric of the test was the revenue lift,” said Smart.
He said the implementation was out-of-the-box simple and nearly flawless. Plus, as an embedded component of Commerce Cloud, Product Recommendations eliminated the duplicative costs of using a third-party provider and automatically leveraged the customer and product data already living in the commerce system.