Over the past 30 years, Hong Kong-based retailer Bossini has established a $3.25 billion business. With nearly 1,000 stores across Hong Kong, mainland China, Taiwan, Singapore, and the Middle East, the company needed a partner to drive its next major phase of growth — both online and off. It found one in Commerce Cloud.
Before that, the company hoped to use ecommerce to expand to the U.S., Europe, and other Asian countries. However, its previous digital commerce solution was inflexible and prone to failure during high-traffic flash sales.
“I spent most of my time working with IT when I should have been working with marketing to grow our business,” said Vincent Hung, Senior Manager of Ecommerce at Bossini. Determined to deliver growth, the team made the switch to Commerce Cloud.