Brooks Running Company has cultivated a running experience — including high-performance products, personal service, and a ‘Run Happy’ attitude — that has earned it the leading position at specialty running stores.
Hoping to connect with customers across any digital device or channel, Brooks built a strong team and infrastructure to keep pace with runners’ evolving needs. Since moving to Commerce Cloud, Brooks has exponentially grown its ecommerce team and online sales. Part of that move included a brand refresh and a mobile responsive website.
“The new site was designed to elevate the digital experience for runners everywhere,” said Meredith Han, Senior Director of Global Ecommerce at Brooks. “Using responsive web design, social integration, and online tools, we are able to focus on better ways to bring our products and services directly to runners, wherever they are.”
“With [Commerce Cloud], we don’t have to worry about IT,” said Han. “We can remain 100% focused on what we do best — high-performance running gear made by the best biomechanical experts in the field.”