BRUNELLO CUCINELLI IS A TRAILBLAZER
Brunello Cucinelli brings a personal touch to digital commerce.
Brunello Cucinelli elevates humanity and economic dignity with fashion.
With changing technologies, the shopping experience has shifted from the mom-and-pop stores that were prevalent only a few decades ago, to massive shopping malls and department stores. Brunello Cucinelli, Chairman & CEO, sees a worrying trend in the commerce experience, where shoppers are treated as transactions and numbers, rather than individuals with needs and desires. He sees an opportunity to leverage his business as a platform for change.
“My life's great dream has always been to work for the economic and moral dignity of human beings,” said Brunello Cucinelli. “Since I was a young boy, I've always been fascinated by the great pioneers of mankind. I wanted, somehow, to be a tiny pioneer of human dignity.”