City governments play a big role in helping businesses set up shop and expand. They are also instrumental in helping citizens find housing, whether through funding affordable units, offering mortgage assistance, or providing shelter for the homeless. Managing complex services and tracking relationships with hundreds of thousands of businesses and residents is no small task. The City of Boston uses Salesforce, so it can help entrepreneurs, citizens, and prospective homeowners faster than ever. Boston initially chose Salesforce when it created the Boston Business Hub. Built on Salesforce App Cloud, the Hub gives small businesses easy access to the information they need — and helps their questions get answered by the right people, right away. “Salesforce is helping us be more responsive to local businesses,” says Mayor Martin J. Walsh. “At any time in the process, an entrepreneur can ask for expert advice and get a response from the City within a day.” Previously, upstart businesses had to contact multiple agencies to get a complete picture of how to start a business in Boston. Today, the Boston Business Hub creates a single point of entry for entrepreneurs, creating more transparency, streamlining processes, and saving valuable time.