“From a sales manager to a salesperson, an EVP to a VP, CEO to CSO — we’re all using exactly the same data.”
Dynacast had been an early adopter of CRM, and global expansion made the need to move on from its legacy system clear. But what finally drove Dynacast to switch was dashboarding — or a lack thereof. In their pipeline reviews, executives couldn’t see the information they needed to anticipate new equipment, plant expansion, and other capital expenditures. Mobile was the other breaking point. Dynacast needed a new CRM solution that worked with any device. Dynacast had become a global manufacturing force without a globalized way to share sales data and the reports its executive leadership demanded. The company needed a solution that would fix immediate problems and enable dynamic growth. After looking at a number of top vendors, Dynacast chose Sales Cloud. Now, everyone can look at the same data at the same time. “From a sales manager to a salesperson, an EVP to a VP, CEO to CSO — we’re all using exactly the same data,” said Chief Sales Officer Tom Kerscher.