Do the world’s best products come from one place? No, they generally come from complex supply chains that span the globe. So if you’re a supplier of parts that go into those products, you too have to span the globe. Dynacast manufactures precision engineered metal components for leading brands like Gillette in virtually any industry — consumer electronics, automotive, healthcare — where quality, precision, and global reach are critical. “Every single person that I meet picks up something every single day of their life that has a Dynacast component inside of it,” said CEO Simon Newman, who noted that the company delivers over five billion components globally every year from 23 facilities in the Americas, Europe, and Asia. These impressive numbers don’t tell the whole story of how a company from Charlotte, North Carolina, became a key partner to global manufacturers. After its expansion through mergers and acquisitions, Dynacast had 23 separate sales teams around the world using different systems in ways that caused issues with forecasting, permissions, and keeping everyone — from a salesperson in China, to a manager in Germany, to the CEO in America — on the same page with the same data. What the company realized was that physical expansion alone wasn’t enough. To better connect with customers, it had to expand the ways it shared data, too.