Humu Is A Trailblazer

Humu makes the workplace a better place with Salesforce.

40 employees worldwide

Salesforce customer since



With Salesforce Essentials, science, and a little bit of love, Humu is making work better for everyone.

Human resources is undergoing a sea of change. An industry once focused on the churn and burn of hiring and crunching the numbers on compensation now uses the Best Places to Work rankings as a key metric. In today’s HR, “wellness” and “employee satisfaction” aren’t just buzzwords — they’re putting the "human" back in human resources.

Laszlo Bock has long been at the forefront of this HR revolution. As SVP of People Operations at Google, Bock pioneered the field of people analytics on the way to creating the best-rated workplace in history. So when he stepped away from Google in 2016, HR departments worldwide took notice. Less than a year later Bock unveiled Humu, his pioneering startup focused on making work better for everyone, everywhere — with science, love, and some help from Salesforce Essentials.

Humu is a Trailblazer in the science of employee happiness.

Humu is pushing the envelope on how companies can improve the workplace and nurture employee happiness. The company’s technology empowers leaders to measure what matters, and leverages analytics to nudge people toward being their best selves, every day. Salesforce Essentials helps Humu measure its own work, focusing on ways to improve sales, service, and the customer experience.

“I spent a lot of time thinking about how the lessons I’ve learned could actually make all companies work better for everyone, everywhere,” Bock said. The result is Humu, a high-growth startup that’s building tools to change the way companies everywhere view their employees.

Humu’s analytics tools teach customers how the right actions — taken by the right people at exactly the right time — can foster positive change. Humu uses science and data to show that happier employees are more productive, more committed to company goals, and more interested in learning and growing on the job.


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With Salesforce Essentials, Humu’s customers are its partners.

Humu’s secret sauce isn’t purely science. It relies on both data and its unique understanding of people and workplace management to deliver value. Humu thinks of its customers as partners, and prioritizes building close relationships to better understand how its partners work with their own employees.

It’s essential, then, that Humu closely manages each partner relationship. Also essential? An easy-to-use, scalable platform to handle its customer relationship needs.

“We were managing deals in a spreadsheet,” said Sara La Torre, Partner Happiness Executive at Humu. “It had become very manual and very tedious.” Humu wanted a best-in-class CRM tailored for small teams that could also scale as the company grows. Salesforce Essentials fit the bill.


Salesforce Essentials gives us everything we need — and nothing we don’t.”

Laszlo Bock, Co-Founder and CEO

User-friendliness and a flexible power give Humu a platform to grow on.

Humu’s small, nimble team works fast. Right out of the box, they appreciated Salesforce Essentials’ familiar, user-friendly interface, which helped them get up and running in minutes. “The interface is easy for even our newer team members to start using with minimal training,” Bock said.

Part of Essentials’ power lies in its integration with familiar business tools, including Gmail and Google Drive, and support for scores of third-party apps available on the Salesforce Platform. Humu team members learned to extend Essentials’ capabilities quickly, aided by the free, self-paced tutorials available on Trailhead. “We definitely have adopted a ‘young, scrappy, and hungry’ mindset,” Bock said. “Salesforce Essentials gives us everything we need — and nothing we don’t.” 


Everyone is a scientist with Essentials and Einstein.

Humu collects user feedback on every feature it releases or updates, all in an effort to create the best possible experience for its customers. Essentials’ flexibility makes it easy for Humu to track feedback to improve the product and prioritize features in its roadmap.

With early adopters trying its software for the first time, keeping a pulse on customer data was crucial to the early stages of Humu’s business. Essentials brought all of that data to the team’s mobile devices. Salesforce Inbox with Einstein Activity Capture took the mobile experience a step further, surfacing key information from Gmail to keep the sales team fully informed with every customer response.

“We’ve been able to keep close tabs on our first round of sales cycles, tracking what works and what needs to be improved along every step,” La Torre said. Already, the team has realized that having HR buyers and decision makers in the room significantly affects its ability to move deals through the pipeline. “That’s the kind of data-driven approach we can take because of Salesforce Essentials,” she added.

The Love Team is on a mission.

Humu calls its combined sales and customer success teams “The Love Team.” The name speaks volumes about the company’s mission, and the way it approaches its work with equal parts science and love. With Salesforce Essentials, Humu can share that mindset with its growing list of customers working to bring the love to their own employees.

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