“We wanted a platform that could accelerate the evolution of our ecommerce capabilities,” said Williams. “[Commerce Cloud] offered all the functionality and flexibility we needed to establish a strong online business for each of our brands, while also ensuring that each brand website is unique.”
Labelux took the first step toward its new ecommerce vision when the company launched four Belstaff websites concurrently, after just four months of development. The launch of the sites, which span the U.K., the U.S., Germany, and the rest of Europe, was timed to coincide with the opening of new flagship stores in Milan and New York, as well as the debut of a new advertising campaign.
The launch of three new Jimmy Choo sites followed, and two months later, the U.K. and Italian sites for Zagliani went live. “We were able to reuse the foundations we’d already created for the other brands, which significantly reduced the implementation timeline,” said Williams.
Collectively, Labelux’s sites ship to 179 countries globally and are equipped to handle transactions in a variety of global currencies, including U.S. dollars, British pounds, and euros.