Les Mills, the global fitness empire behind a range of popular group fitness workouts including BODYATTACKTM, BODYPUMPTM, and RPMTM – now has a presence in 16,000 health clubs in 80 countries, with 100,000 certified Les Mills fitness instructors around the world. Les Mills has an aggressive global growth plan in place. The company hopes to reach 25,000 clubs –each club running five Les Mills’ programs – by 2020. It’s their 25/5/20 goal; and technology is key to helping reach it. Salesforce has transformed the way that Les Mills connects with its vast network of clubs, instructors and end customers. “Our previous systems were bespoke. They didn’t work on every device; and they lacked mobility and portability,” said Aaron O’Brien, CIO, Les Mills International. “We wanted a technology solution that would provide the same experience across all countries – and that could scale up, fast.” Les Mills first moved to Salesforce Sales Cloud from a home grown CRM solution, and communication based on phone calls with instructors. “The default behaviour whenever an instructor had a query was to pick up the phone. Our call centres simply couldn’t scale,” said O’Brien. Sales Cloud was implemented to help clubs recruit instructors, and to provide a new level of self-service access to data, and resources to instructors around the world. Through Sales Cloud, every instructor’s end-to-end journey with Les Mills is managed in a user-friendly portal. From the day they register to helping them build their career – with local jobs, training, merchandise, and ongoing support all easily accessible online.