MANHEIM IS A TRAILBLAZER
“Sending out a time-sensitive email campaign no longer takes hours, but instead just minutes. We’re more agile than before and can respond to customers on the fly.”
Manheim boosts Salesforce adoption and productivity with Accelerators.
Gaining key knowledge
To fill these knowledge gaps, Manheim’s Salesforce Success Manager recommended Accelerators, which are part of the Premier+ Success Plan. Essentially, Accelerators are goal-oriented engagements designed to teach companies like Manheim how to best use their Salesforce Platform.
“We worked with our Success Manager to identify the big metrics we wanted to move. Then she helped us discover potential solutions and the Accelerators that could help us do that,” said Smith.
Manheim also gained access to an Accelerator Success Specialist, a Salesforce expert on the Marketing Cloud and Sales Cloud platforms who provided guidance and implementation support.
Manheim’s first goal was to maximize its Marketing Cloud productivity. Their Accelerator Specialist recommended a Marketing Cloud Connector Accelerator.
The Accelerator taught Manheim how to link data extensions across its Salesforce Clouds and provided templates that demonstrated best practices in data management.
After completing this first Accelerator, Manheim decided to pursue the Journey Builder and Email Segmentation Accelerator in order to improve agility and save time when preparing marketing and sales campaigns.
Manheim learned how to automate certain campaign creation steps and maintain email targeting best practices.
The Accelerator Specialist also built templates that could be used for nationwide and local campaigns alike.
“As we learned from each Accelerator, our confidence started to grow,” said Smith. “Each Accelerator built upon one another and the methods we learned have saved us countless hours in otherwise tedious processes.”