Visiting a campus for the first time is often a make-or-break experience for prospective students. As such, colleges and universities spend countless resources to ensure prospects leave a visit impressed, excited, and ready to apply. The same is true at Marian University, where the campus visit is treated as an opportunity to wow prospective students and catapult them into a student journey at the university. Ensuring an awesome experience, however, was stretching the school’s Guest Coordinator team thin. Coordinators were spending countless hours manually entering data into a database, sending out individual confirmation emails, and mailing physical surveys to visitors. “There was a great need for efficiency in all of the behind-the-scenes work that went into our campus visit,” explained Mary Reiman, Director of Integration and Application Architecture. The university turned to Salesforce to make the campus visit even more personal on the front-end and efficient on the back-end. Now, when a prospective student registers for a visit online, a personalized email is automatically sent out to confirm their reservation. Guest coordinators no longer have to manually enter visitors’ registration details into a database. Instead, data flows directly from the online registration form into Salesforce, where a record is automatically generated and guest coordinators can track registration. Physical surveys have become a thing of the past at Marian. After prospective students complete a visit, online surveys are automatically sent via email using the Salesforce Marketing Cloud. Once submitted, response data flows directly into Salesforce, where teams can analyze results with dynamic reports and dashboards. “It used to take 2 to 8 weeks for us to gather survey results,” said Reiman. “Now, we receive our results immediately after they’re submitted and can take action.” The school has seen a 50% increase in survey responses since deploying this new communication method. In addition, the university now uses funds saved from mailing costs to send a Marian University t-shirt to prospects who completed the survey, making the entire experience even more memorable.